A payment gateway is a payment system used by merchants to receive debit or credit payment from customers. Numerous payment gateways are helping pave the way for customers and business owners because these gateways make it convenient and fast for transactions.
In this article, we will be mentioning important factors to take note when it comes to selecting the suitable payment gateway that can match your e-commerce.
The Card Type Accepted
A payment gateway should meet the most basic requirement on what card type the majorities are using. This is so in order to enable the majority of audiences that visit the e-commerce web to be able to complete the step to purchase and allow for an increase in conversion rate. The most common card type that we know of would be Master, Visa and Nets.
Payment Page
A payment page which is also known as the payment form is the page that shows customers the details of the completed transaction. It is important for the payment page to be clear cut and easy to understand.
If a customer finds it complicated to read and have the misinterpretation that there is more work they have to do, it is not a good payment gateway in terms of user friendliness.
Recurring or One-Time Payment
Recurring payments are charges on certain products, goods or services on a pre scheduled arrangement. These types of payments are best suited for businesses that are subscription based.
However, it could be a tedious process for customers and affect the conversion rate. Therefore, for businesses that are not subscription based, the most common way to do it would be a one time payment.
Integration
Another one of the factors to consider would be how easy it is to integrate the payment gateway into the website.
Some of the payment gateways will require further customization while others are more suited for simplicity and straight forward. Understanding what fits your ecommerce model can prevent your business from spending unnecessary time and cost and invest it on other business priorities.
Transaction or Monthly Setup Fee
These payment gateways charge fees such as set up fee, monthly maintenance fee as well as the per transaction fee. Business owners setting up ecommerce will have to take note that these fees may hold a small percentage when standing alone. But when it all comes together, it could become a significant amount where it might go over the business’ budget.
Encryption
Data encryption helps to protect both the consumers and business in preventing unauthorized third party access to the important information in the ecommerce web. Besides, with a well secured system and payment gateway, audiences are more convinced and rest assured when they decide to make a purchase from the business web.
