Social Media Marketing Singapore
90% of the population trust peers on social networks (even strangers); Only 10% trust brands.
If a brand says it's great, there will always be skepticism. If the masses say so, it’s believed. Social media platforms (e.g Facebook & Instagram) are powerful tools for forging strong digital engagements and relationship between you and your customers.
Content is Fire while Social Media is Gasoline!
Social media platform is a powerful tool for businesses in Singapore of all sizes to connect with your audience, reach prospects, engage with customers and build your brand value. This involves publishing interesting content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements in Singapore.
Your customers are already interacting with brands through social media platforms, and if you are not communicating directly to your audience through the major social media platforms like Facebook, Instagram, and Youtube, you're missing out!
Leverage on the massive reach of Social Media platforms to engage new audiences or as a tool to build strong bonds with existing customers keeping them up to date with your brand latest promotions.
We have in-house Graphic & Web Designers, Social Media Consultants and Campaign Specialists to manage your Social Media Marketing professionally.
Digital Solutions strives to become a partner-of-choice for clients in Singapore, advising you on the best platform and strategic game plan to adopt under Social Media Marketing and Management.
Why customers loves us?
With our understanding of Ecommerce and Digital ordering systems, we strive to provide a one-stop digital solutions that can effectively serve our clients' needs, and bring them reliable digital solutions efficiently, accurately backed by our 24/7 technical support service.
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Best Value & Great Price
What is Social Media Marketing?
Digital marketing efforts such as social media marketing, search engine marketing, email marketing, and search engine optimization works as a rocket launcher for your business! Why do we say that? The internet community has grown at a pace of 7% in 2020 as compared to 2019, which is an increase of 298 million more users! And if we talk about social media users, the figures are more incredible, with a 9.2% increase in users on different social media platforms that equates to 321 million more users! No business will want to lose such a huge amount of leads. How can your company target this Singaporean audience? The answer is Social Media Marketing Singapore.
The social media penetration rate around Southeast Asia is 71%, and Singapore has social media penetration of 79%. Active users on different social media platforms in Singapore are around 4.6 million in 2020. The number has increased as compared to last year by 72 thousand users and 1.14%. It’s around 79%! Do you know what that means? It provides an excellent opportunity for businesses to reach their target audience through social media marketing in Singapore.
Social media marketing in Singapore has become the most prominent aspect of inbound marketing techniques here. If you are a business and want to reach the maximum audience, then this article will help you to understand all you need to know about social media marketing. And reasons you should hire a digital marketing company in Singapore or anywhere in the world to increase your audience reach for your business. So, let’s move forward.
Social media marketing or SMM is the use of social platforms for the promotion of your product or services. SMM also enables businesses to allow user-created content on their social media accounts. The popularity of marketing through social media platforms has been increased in the marketers and businesses due to its ability to reach more customers. Moreover, social media platforms also help businesses to directly interact with their customers. Businesses can use social media for direct sales and solving queries of their customers.
Social media marketing involves a range of activities which includes increasing your brand presence on social media. It also involves engaging your customers and creating brand awareness. Furthermore, SMM also helps to drive traffic to your website.
Why does Social media marketing matter?
The use of social media marketing in Singapore plays an important role in your overall branding and business success. By right SMM strategy, you have higher chances of improved engagement of audience and brand awareness. Furthermore, your customers are your voice on social media platforms. On social media, you can increase your reach and conversions through the word of mouth effect. Through word of mouth, we mean that the reviews of your happy customers encourage your prospects to build a relationship with your brand.
Furthermore, the rightly timed and targeted strategy helps to improve your authority in the overall target audience. It also enhances your website traffic by redirecting your social media target to your website. Hence, the result is your improved SEO rankings. We have summarised the reasons why social media marketing is essential for your business! Let’s move forward to social media platforms and the process of social media marketing.
Social Media Platforms
If you know how to utilize these platforms effectively, your brand could reach all these users on the platforms, which generates a huge amount of leads for your company! The major social media platforms used worldwide are:
- Facebook 2449 million active users
- Youtube 2000 million active users
- Instagram 1000 million users
- Whatsapp 1600 million users
- Twitter 340 million users
- Pinterest 322 million users
How Social Media Marketing Works?
We have summarized the process of social media marketing as follows:Define your Target Audience
After creating your social media account, you have to target your audience, which might be related to your business. The targeting can be based on age, gender, location, ethnicity and other characteristics. In fact, you can target the audience for your business or content based on the problem you are going to solve!Attract the audience with free informative content
The next step in your social media marketing Singapore strategy is attracting your customers. And you can only attract someone if you have something they value. Think about your product or service and find what aspect of your business has value for your audience; one way you can do this is to create free informative content.
Let’s understand this by an example: Suppose you are a business in Singapore dealing with hair extensions. You can attract your potential customers through social media posts on “How to” type of educational content. E.g. How to do a neat bun, How to do a French braid, etc. People who visit your social media are likely to be interested in hair, and therefore are more likely to be interested in the hair extensions you are selling.
Another way is attracting them through success stories of your happy customers. Reviews can act as a form of proof from real customers on how good your products are. According to research, people are more encouraged to buy products and services with better reviews and happy buyers! Furthermore, you can attract your customers and potential through entertainment content like youtube videos, Instagram, or affiliating with influencers.Retargeting and making Sales
After you have attracted your audience, it’s time to retarget and make product sales. Through the email lists, you can retarget your audience and tell them more about your actual products and services. Email lists can also contain exclusive discounts for your products, which establishes a customer-seller relationship when customers redeem the discount and thus will be more motivated to purchase your products on your website or store.Measure and Optimize
The last step in your SMM process is measuring your social media Singapore strategy’s performance. After measuring, you have to optimize your strategy, and the process starts again. If the current social media marketing Singapore strategy is not working, you can consider redefining your target audience, or change your content on social media to appease your current audience.
Why Hire a Digital Marketing Company in Singapore?
A digital marketing company in Singapore is a business or a dedicated group of marketers who help you to achieve your business targets, higher conversions, and good reach to your potentials. You can hire a digital marketing company in Singapore for your social media marketing Singapore strategy.
They can offer many benefits to help you improve your social media marketing in Singapore, and optimize and implement the best strategies you need to keep your customers and attract new ones. Some benefits they offer include:
- Growing your business organically
- Have the necessary social media marketing analysis tools to plan a comprehensive strategy
- Uses your budget effectively and in a timely way.
- Devise the most appropriate strategy for your business.
- More insights for broader perspectives.
To understand how social media is changing the perspective of businesses, Ryan Lilly said,
“Social Media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”
We have now understood what social media marketing is and how it will help your business. Different social platforms can be used to target your audience, and hiring a digital marketing company in Singapore or the location where your business resides will be more effective. Social media marketing in Singapore is the direction that most companies are taking their marketing efforts in, and we have addressed all the benefits of doing so. Another reason is that not every social media is the right platform to target your audience. Each business has its own complexities, and a good digital marketing agency in Singapore or in your local country will help you do that in the way best for your product and service.