Social Media Marketing Singapore

90% of the population trust peers on social networks (even strangers). Only 10% trust brands.

If a brand says it’s great, there will always be skepticism.

If the masses say so, it’s believed. Social media platforms (e.g Facebook & Instagram) are powerful tools for forging strong digital engagements and relationship between you and your customers.

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What Is social media marketing?

Digital marketing efforts include social media marketing, search engine marketing, email marketing, and search engine optimization[1] These digital marketing strategies work as a rocket launcher for your business! Why do we say that? The internet community has grown at a pace of 7% in 2020 as compared to 2019, which is an increase of 298 million more users[2]! And if we talk about social media users, the figures are more incredible, with a 9.2% increase in users on different social media platforms that equates to 321 million more users! No business will want to lose such a huge amount of leads. How can your company target this Singaporean audience? The answer is Social Media Marketing Singapore.

The social media penetration rate around Southeast Asia is 71%, and Singapore has social media penetration of 79%. Active users on different social media platforms in Singapore are around 4.6 million in 2020. The number has increased as compared to last year by 72 thousand users and 1.14%. It’s around 79%! Do you know what that means? It provides an excellent opportunity for businesses to reach their target audience through social media marketing in Singapore.

Social media marketing in Singapore has become the most prominent aspect of inbound marketing techniques here. If you are a business and want to reach the maximum audience, then this article will help you to understand all you need to know about social media marketing. And reasons you should hire a digital marketing company in Singapore or anywhere in the world to increase your audience reach for your business. So, let’s move forward.

Social media marketing or SMM is the use of social platforms for the promotion of your product or services. SMM also enables businesses to allow user-created content on their social media accounts. The popularity of marketing through social media platforms has been increased in the marketers and businesses due to its ability to reach more customers. Moreover, social media platforms also help businesses to directly interact with their customers. Businesses can use social media for direct sales and solving queries of their customers. For example, you can answer a customer’s questions about shipping times immediately through Facebook’s Messanger instead of a troublesome email back-and-forth.

Social media marketing involves a range of activities which includes increasing your brand presence on social media. It also involves engaging your customers and creating brand awareness. Furthermore, SMM also helps to drive traffic to your website.

Why does social media marketing matter?

The use of social media marketing in Singapore plays an important role in your overall branding and business success. By right SMM strategy, you have higher chances of improved engagement of audience and brand awareness. Furthermore, your customers are your voice on social media platforms. On social media, you can increase your reach and conversions through the word of mouth effect. Through word of mouth, our digital marketing consultants will be able to use the reviews of your happy customers encourage your prospects to build a relationship with your brand.

Furthermore, the rightly timed and targeted strategy helps to improve your authority in the overall target audience. It also enhances your website traffic by redirecting your social media target to your website. Hence, the result is your improved SEO rankings. Our digital marketing consultants have summarised the reasons why social media marketing is essential for your business! Let’s move forward to social media platforms and the process of social media marketing.

What are some social media platforms?

If you know how to utilize these platforms effectively, your brand could reach all these users on the platforms, which generates a huge amount of leads for your company! The major social media platforms used worldwide are:

  • Facebook 2449 million active users
  • Youtube 2000 million active users
  • Instagram 1000 million users
  • Whatsapp 1600 million users
  • Tumblr
  • Twitter 340 million users
  • Pinterest 322 million users
  • LinkedIn

How does social media marketing work?

We have summarised the process of social media marketing as follows:

Define your Target Audience

After creating your social media account, you have to target your ideal customer base. This is who is most likely to buy or be interested in what you’re selling. The targeting can be based on age, gender, location and other characteristics. In fact, you can target the audience for your business or content based on the problem you are going to solve!

Attract the audience with free informative content

The next step in your social media marketing Singapore strategy is attracting customers. And you can only attract someone if you have something they value. Think about your product or service and find what aspect of your business has value for your audience; one way you can do this is to create free informative content. One way to do this is through Gary Vee’s jab, jab, right hook technique. Start by giving something for free and only ask for a buy after proving a lot of value

Let’s understand this by an example: Suppose you are a business in Singapore dealing with hair extensions. You can attract your potential customers through social media posts on “How to” type of educational content. E.g. How to do a neat bun, How to do a French braid, etc. People who visit your social media are likely to be interested in hair, and therefore are more likely to be interested in the hair extensions you are selling.

Another way is attracting them through success stories of your happy customers. Reviews can act as a form of proof from real customers on how good your products are. According to research, people are more encouraged to buy products and services with better reviews and happy buyers! Furthermore, you can attract your customers and potential through entertainment content like youtube videos, Instagram, or affiliating with influencers.

Make Sales Through Retargeting Ads

After you have attracted your audience, it’s time to retarget and make product sales. Through the email lists, you can retarget your audience and tell them more about your actual products and services. Email lists can also contain exclusive discounts for your products, which establishes a customer-seller relationship when customers redeem the discount and thus will be more motivated to purchase your products on your website or store.

Measure and Optimize

The last step in your SMM process is measuring your social media Singapore strategy’s performance. After measuring, you have to optimize your strategy, and the process starts again. If the current social media marketing Singapore strategy is not working, you can consider redefining your target audience, or change your content on social media to appease your current audience. One popular strategy is to align your company with local industry influencers.

For example, a consulting company may want to host Elon Musk at a company event. Or a clothing brand would want to host Kylie Jenner to showcase her wearing their new launches.

Why hire a digital marketing company?

Why Hire A Digital Marketing Company In Singapore

A digital marketing company in Singapore is a business or a dedicated group of marketers who help you to achieve your business targets, higher conversions, and good reach to your potentials. You can hire a digital marketing company in Singapore for your social media marketing Singapore strategy.

They can offer many benefits to help you improve your social media marketing in Singapore, and optimize and implement the best strategies you need to keep your customers and attract new ones. Some benefits they offer include:

  • Growing your business organically
  • Have the necessary social media marketing analysis tools to plan a comprehensive strategy
  • Uses your budget effectively and in a timely way.
  • Devise the most appropriate strategy for your business.
  • More insights for broader perspectives.

I don’t have a Facebook business profile. Should I set one up now? Or should I wait for the right moment?

Don’t wait! Just start now and open your Facebook business account. It’s free and will take less than 10 minutes. Start sharing your profile by asking customers to follow your page in exchange for a small discount. Social media engagement can’t happen unless you have an account and there’s never a right moment. And without a social media account, you won’t be able to repeat any of the benefits of engaging with your customers on social media.

What is retargeting and how can I do that on Facebook?

Retargeting is basically the process of showing ads only to people who have visited your website. In essence, you’re having an ad to “follow” potential customers around Facebook. This is done by installing a tracking code (or pixel) on your website. Our Facebook marketers will explain this in more details and help you with the pixel installation.

How is Instagram marketing different from Facebook marketing?

Since Instagram was acquired by Facebook, both ad campaigns are run on the same platform. The main difference is the demographic that you’re trying to target. Typically, young adults spend more time on Instagram whereas older consumers spend more time on Facebook. Facebook is also popular among older people with families such as grandparents.

This means that a toddler clothing company would want to advertise on Facebook (over Instagram) since it’ll be better able to reach its target audience of parents.

I don’t know how to start with social media marketing. What’s the quickest way to build trust with my audience?

Since everything on Instagram can be faked, trust is everything. Your images can be photoshopped and videos can be staged. That’s why you need to put a face to your company! Don’t be afraid to get in front of the camera and start recording videos of yourself talking about your product.

For example, if you’re a doctor selling a new type of eye drop, don’t make a cheesy ad with some hired actor. Take out your phone and start recording yourself. Get excited about your new eye drops and talk about it. Get on Instagram and do an Instagram Live to build hype on social media. People will listen if you’re able to show your qualifications and give them a good reason why your eye drops are actually better! Nothing is better than social media marketing with yourself as the brand. Social media is all about people talking to people. No one wants to talk to a faceless company.

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“Social Media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”

To understand how social media is changing the perspective of businesses, Ryan Lilly said,

“Social Media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”

We have now understood what social media marketing is and how it will help your business. Different social platforms can be used to target your audience, and hiring a digital marketing company in Singapore or the location where your business resides will be more effective. Social media marketing in Singapore is the direction that most companies are taking their marketing efforts in, and we have addressed all the benefits of doing so.

Another reason is that not every social media is the right platform to target your audience. Each business has its own complexities, and a good digital marketing agency in Singapore or in your local country will help you do that in the way best for your product and service.

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!