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eCommerce Product Photography

The Only Difference Between A Great & Poor-Selling eCommerce Store

An eCommerce website is an important part of any product company. It’s an effective marketing tool that can help businesses get a wider reach of customers, thereby increasing sales.

There are many factors that you have to consider if you want to have a successful eCommerce website.

An eCommerce website’s content includes a description of the products and the images. The majority of consumers today greatly depend on visuals when purchasing. Amazon’s recently reported that 80% of its best-selling products have professionally take photographs.

That is why an eCommerce photoshoot is given much importance during eCommerce development.

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What is eCommerce product photography and why do I need it?

Product photography is the process of capturing the appearance, essence and messages of a product. Every eCommerce store is available to customer 24/7. This is an amazing benefits from the widespread using of technology and mobile devices. However, one downside is that stores are now left without the ability to speak to customers. Sales representatives can no longer tell customers about the product on the shelf.

Instead, stores have to use images of products on white backgrounds and words (on their eCommerce sites) to capture the attention of web visitors. In addition, stores have to use images as tell their story. As the saying goes, “A picture is worth a thousand words”. This is even more so for your Shopify or DTC eCommerce store. Your product photographs have to capture the mission of your company as well as your product. Customers have to be convinced that they are getting what they want.

Our eCommerce photographers can travel anywhere in Singapore. Have your white background product photoshoot in our studio or in your shop. We have the best equipment and can set-up at your convenience. Taking product photoshoots is our passion and we aim to help you make your Singaporean business dream come true!

What is studio product photography?

Studio Product Photography

The most simple type of eCommerce product photoshoot is the studio product shots. This includes simple lightning and setup. This type of eCommerce product photography aims to take clear images of the goods being offered. Its goal is also to highlight the specifications of the said product.

However, the lighting set up for different products would also require different moods. Its goal is to highlight a specific detail or part of the product being sold. It is also more preferred because the photographer has control over external factors.

These kinds of setups are free from any outside disturbances like bad weather and unwanted lightning. Being in control of these kinds of factors can help acquire the desired effect and image.

Why are white background images the most preferred backdrop?

In eCommerce product photoshoots, white backgrounds are the most preferred backdrop[1]https://www.slrlounge.com/portrait-photography-how-to-choose-the-right-backdrop-color/. Commercial photoshoots are mostly composed of white backgrounds. The contrast of this background to the products being offered, makes the products stand out and make a good visual for consumers.

Why is scaling important in eCommerce product photoshoots?

Scaled eCommerce Photoshoot

An eCommerce product photography aims to give your consumers an idea about your product. This includes the shape and size of the goods and services that you are offering. One type of eCommerce Product photography is scaling.

Scaling puts the goods in contrast with another object that has an average size in real life. It gives the buyers a reference point and concludes the real-life sizes of the goods that you are offering. This kind of eCommerce product photoshoot can help your consumers decide.

What is group eCommerce product photography?

Group eCommerce Product Photography

Group eCommerce photography also plays an important role in a website. This is usually done to present available options from one item. Presenting variations to your buyers can attract more visitors and sales.

Take for example you are offering a sweater. Group eCommerce product photography presents this specific product and different colors or different designs. This way your eCommerce website visitors would know that there are different products on your website.

What is lifestyle action photography and non-traditional eCommerce product photoshoot?

Lifestyle action photography

This eCommerce photoshoot what context to the products that you are offering. They are captured in a manner that they are designed for. This is useful because it allows buyers to see the goods and services in action.

It helps them visualize the uses and functionality of the product[2]https://www.creativelysquared.com/article/how-lifestyle-content-can-significantly-increase-your-ecommerce-conversions you are selling. For example, outdoor gear should be taken while being used in outdoor activities. This stimulates visualization and can affect purchasing decisions of buyers.

Non-traditional eCommerce product photoshoot

Non-traditional photoshoots do not necessarily showcase the product. The eCommerce product photoshoot is used to sell ideas that can lead consumers to buy your products.

For example, an eCommerce photoshoot for gifts doesn’t necessarily sell the gifts in the picture. It is used to sell the gift wrappers being sold by the merchant. There are other types of non-traditional eCommerce product photoshoots That aim to promote the real goods and services offered by the eCommerce website.

What are the benefits of eCommerce product photography?

Benefits Of eCommerce Product Photography

Aside from having good visuals for the eCommerce website, here are some other benefits of eCommerce photography.

Sets the right expectations

One of the hindrances of eCommerce websites or online selling is that consumers do not physically see the products. It is hard to make a purchasing decision when you do not know what exactly your product looks like.

Ecommerce product photography helps destroy this barrier. Through well-captured images that tell the specification of the goods and services you are offering, your buyers will be able to visualize what you are offering. They can even imagine how your goods and services will be helpful. This way they would know what to expect once their products arrive.

Strong online branding

It is also important to have strong online lending as it improves credibility. Branding is a certain way of doing things and presenting products. A good eCommerce photoshoot can help you Introduce your company in a certain way that you want.

The eCommerce product photoshoot can help you be remembered by consumers. This would increase the number of return buyers. Branding is not just limited to product images. It can also be your name, logo, or signage. However, the way you capture your products can greatly impact buying decisions.

Improves web design of eCommerce website

Web design is important when it comes to marketing. Aside from the visuals, it affects the load time and responsiveness of your eCommerce website. So high-quality images can help improve web design.

You can also make sure that these images wouldn’t affect the responsiveness of your website. Responsiveness Is the accessibility of your eCommerce website across all platforms.

Search engine optimization

Optimized images also affect search engine optimization[3]https://www.searchenginejournal.com/on-page-seo/image-optimization/. This can help your eCommerce website rank higher in different search engines. This is effective marketing considering the many competitors that are present today. Ranking as high as possible in these search engines can help your business gain more credibility.

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Photoshoot Room

Schedule An eCommerce Product Photography Photoshoot Today

Good product images play an important role in the success of the eCommerce website. 

WLP Digital Solutions can help you create high-quality images that can help you create a consistent branding and strong online presence.

Contact us today to know more about The wide variety of services that we are offering.

#1 eCommerce Product Photographers

Digital Solutions is an eCommerce product photography agency in Singapore.

We can help turn your entrepreneurial idea into a reality.

Have a Shopify store and are looking for eCommerce photography help? Digital Solutions is the perfect eCommerce photography photoshoot agency in Singapore for you. Our eCommerce photographers have all the necessary experience and equipment to help you with your new Shopify eCommerce store.

A photo tells a thousand words. Creating and producing your product is the first step. Therefore, it is important to find a good product photography company. However, all your efforts will go to waste without beautiful photographs that capture the uniqueness of your product.

At WLP Digital Solutions, we understand the importance of digital marketing for new businesses in Singapore. This is especially important for Singapore eCommerce Shopify stores where products are advertised through social media marketing campaigns. By default, we provide white background product photoshoots but can also do outdoor photoshoots around Singapore.

Therefore, we focus on having the best eCommerce photography equipment and to set up the best eCommerce photography photoshoot for your products. We will choose the most suitable backgrounds and colour schemes to bring out the best in your products through eCommerce photography photoshoots.


1 https://www.slrlounge.com/portrait-photography-how-to-choose-the-right-backdrop-color/
2 https://www.creativelysquared.com/article/how-lifestyle-content-can-significantly-increase-your-ecommerce-conversions
3 https://www.searchenginejournal.com/on-page-seo/image-optimization/
Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.