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Marketing Video Production

Create A Hollywood Quality Video For Your Product

Producing a great video takes a lot of effort. Who should you cast? What cameras and equipment do you need? Where do you find a team to support you?

At WLP Digital, we’ll help you with your marketing video production.

+65 6797 9149


What are 6 things every marketing video producer should keep in mind?

6 Things ever good marketing video producer should keep in mind

#1 Market analysis

As a marketing video producer, you have to constantly think of these questions: What’s your target audience? Think of the type of person that you want watching your videos

We know it seems dull, but it’s the most fundamental thing you can do, and you’d be astonished how often it goes unnoticed. So, once again, do your homework. We understood exactly who our competitor was and what they could and couldn’t accomplish. We were able to build a good marketing video production plan based on our knowledge of their strengths and shortcomings. As a result, we were able to enter these new areas and swiftly establish ourselves, distinguishing ourselves from competitors.

One thing we will emphasise is: don’t undercut the competitors. If you enter a market and drastically reduce your pricing in order to undercut other businesses, you are placing yourself at a competitive disadvantage. Clients may see your low rates as an indication of poor production value, and you may lose relationships with other businesses as a result.

#2 Emphasise your worth as a marketing video producer

There are several ways to demonstrate your worth, such as a corporate website, social media, and streaming platforms that display your reel. The crucial term here, though, is value. The value proposition of your production firm is the item you need to sell the most.

The issue now is, what is your worth? This can signify a variety of things… What you need to do is concentrate on a single term. So, if your firm does anything that sets it apart from the competition, such as adding quality motion graphics to your work, highlight that. This is valuable to a prospective client. It may also assist you in gaining a competitive advantage over your competitors.

#3 The importance of networking with other video producers and creative artists

Another important aspect of establishing a successful video production firm is networking. It’s a big thing to get out there and shake hands and talk face-to-face with clients and other creative artists. This includes your competition. There’s nothing wrong with getting to know other video producers. See if there are trade associations both online and in a large city near you. Join these groups and make an attempt to meet new people at these events.

You’ll discover early on that traveling to these gatherings and meeting other owners who are similarly stacked with work and may be able to send some work your way can help you get projects. When starting off, this is a frequent practice. But don’t stop there. Find potential prospects through market research and meet with them in person. Communicate with them and make them feel unique. Speak with everybody and everyone. Be approachable. Engage clients and demonstrate an interest in their product or service.

#4 Ask for referrals

It doesn’t matter if you’re doing industrial, commercial, or even big-budget film work in this profession – it’s all about who you know and who can vouch for you. This is especially so in Singapore where it’s a small geographic area where everyone is familiar with one another. This is where client referrals may help. If you’ve built a strong collaborative connection with your client and they’re pleased with your work, ask them to say a few words about their experience. The ability to have this form of promotion on a website or social media page is critical for any new business.

Make sure to include the customer liaison’s name as well as the firm name. You’d be shocked how many prospective clients would contact prior clients to obtain a reference for your professionalism. That implies you’ll have to generate high-quality work in a professional manner. But more on that in a moment.

#5 Make use of social media

One of the simplest methods to advertise and sell your business is through social networking. Just keep in mind that managing your company’s social media requires a significant amount of time and work. If you plan ahead of time, you should be able to run the gauntlet of social media and make it work for you.

You should consider using social media to engage with both present and new clients. Respond to questions and start a discussion. The rule of thumb here is engagement. You may carefully insert promotions and marketing video production programs in between encounters. Also, as a general rule, strive to construct organically from the start. Use paid promotions once you have the revenue to do so.

#6 Produce high-quality work

This is truly a no-brainer. If you provide high-quality work, your clients will notice and want to continue doing business with you. They will also spread the word about your professionalism and skill. This does not imply that you should rush through a project with little respect for preparation. If you give the customer something that was not thoroughly prepared, they will notice and opt not to hire you again.

You must communicate properly with your client in order to do excellent work. Plan ahead of time and grow accordingly. Your ultimate objective should be to make your client satisfied with the work you’ve done. They will spread the word about you if you do this. There is no greater marketing video production tool than someone else praising you and your video production firm.

How many rounds of edits do I get?

The post-production process will involve a variety of different aspects. Often, the video will go through several rounds of edits, but this is not always possible. Your video production company should be able to provide you with a finished product that looks professional and represents your business. It will be delivered in the format specified in your brief, and will be delivered in a variety of formats. Depending on your budget, you may not be able to get multiple rounds of edits.

How much does a marketing video cost?

This depends on your budget and the difficulty in shooting the video. Shooting a video of a sports car is significantly more difficult that someone playing tennis. This could range from a few thousand to tens of thousands of dollars.

Does marketing video production services include the editing?

Yes, of course! This encapsulates everything from the initial planning and ideation phase, actually shooting the video, and editing and stringing everything together at the end. We’ll even optimise the video to ensure that it can be played quickly. Our editors will clean up the audio too.

Should I get marketing video for a simple product like an iPhone case?

Marketing videos aren’t just for sports car commercials. They can be for something like perfume too. Sometimes, customers buy a product for the message behind it. Check out David Dobrik’s perfume commercial. Most of the video is of him having fun, not the perfume. And that video helped him to make millions of dollars!

The Cocoa Trees Logo
Godmama Logo (Square)
BPD Zenith Logo (Square)
Ippudo Logo
My Awesome Cafe Logo
NUS Logo
Papa Ayam Logo
Pistachio Logo
Power La Logo
F&B Videography

Now’s The Perfect Time To Produce Your Marketing Video

It’s 2022 and many are still staying at home because of Covid-19. Start producing your marketing video and launch it now!

People are finding new companies and products online and an amazing video is the only way to catch their attention!

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.