Web Layout

A web layout consists of patterns and structures that delivers business information to both the consumers and the website owners. Imagine removing all the videos, colors and images that are displayed on the web, you are left with a dull looking and perhaps some difficulty to navigate through the web. A good layout can help users find their way to get the information they want and a practical web layout displays the most important details at the front or center of the layout. 

In this article, we will talk about the factors that affect a web layout and why it is important to take note.

  1. Space Navigation

Space navigation is also known as negative space, it is the empty spaces around or between elements on the webpage. In order to ensure that information can be delivered without confusing the users, it is important to note that consistent margin or alignment between elements can benefit a neat information delivery. 

Some website owners make creative use of the negative spaces to deliver business messages or important information. While they may not necessarily make consistent spacing compulsory, their elements or content of the page is neat and well structured so that it does not hinder users on the first impression. 

  1. Categories or Sections

With elements well structured, we also have to keep in mind how these elements are categorized. Are they organized by their pricing, by their material type or according to the most popular picks. For example, we have a website for apparels and how should the elements be categorized? The easiest one would be differentiating them into men and women apparel. Categories or sections is one of the ways to improve user satisfaction because it helps them find what they are looking for easily and elevates the rate of engagement.

  1. Focal Point

Focal point refers to an emphasis or a difference from within the pattern to attract or capture users’ attention. With a focal point, it draws attention to and highlights the most important subject or message to the users on the webpage. 

  1. Out of The Norm

Sometimes visitors of the web get astonished by the layout of the web and increase their stay or frequent their visit because the layout of the web is out of the standardized market that they usually encounter. 

The reason why website owners choose to do so is to leave a deep impression on visitors and enhance the rate of visiting again. The competition in the ecommerce field is very fierce and it is a good starting point if an individual can remember your website among the vast majority.

  1. Matching Business Goals

Identify your business goals and objectives so that you will know what is the best layout or design you should acquire. Different designs have different purposes and action-triggered behaviors. If your goal for the business ecommerce is to sell, then particular designs that help to better showcase business products can magnify this purpose. 


A website is important in introducing your business branding or products to the audience, it is also a starting point in building a base for your business venture in the digital world. 

With creative and a well organized web layout, you can then leave a good impression on the visiting audience. Also, this positivity that you have on the audience with your web layout can help increase conversion rate and then build trusting relationships with these potential customers. 

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!