eCommerce Web Development in Singapore
eCommerce is one of the best benefits that come with the internet in this new age of technology. It is taking over all types of sales from incredibly expensive objects like Abiah Avila’s painting on amazon which is on sale for 10 million dollars, to mere trinkets that are less than a dollar.
Many companies have started their eCommerce website development in Singapore to improve their product sales. The eCommerce industry is so viable that in 2019, Amazon Inc. became officially the most expensive company in the world.
There are many good Singapore eCommerce web designs on the internet, and you would want your own website to outperform them. To help you get started, here are 5 tips to take note when you develop an eCommerce website:
All eCommerce Websites should be Mobile Friendly
Needless to say, smartphone users are countless and every big platform now has smartphone-friendly interference and their own apps. This can no longer be a luxury for companies starting their eCommerce web development in Singapore because in 2017, more than a quarter of sales were made through smartphones because it is so much more convenient to use.
When you are thinking about where to start to develop an eCommerce website, there are a lot of CMS platforms that are mobile-friendly, like WordPress or Magnolia. Every platform has some variation that may suit your needs, so remember to do your research well. The important thing is to always keep smartphone users in the picture in every step you take, and this is known as responsive design.
The eCommerce Web Design should be Easy-to-Use
It is annoying when you start searching for something and think that you have found the perfect website that has the answer you want. However, going through a long web page and process of account creation and entering a lot of details just for this one time use. I mostly just give up to be honest, and search for another website because no one likes to feel forced to do something. That’s why it is highly advisable to let customers be able to do one-time transactions on your eCommerce site or app to buy something.
Here’s the trick that any agency good in eCommerce website development in Singapore uses. It is fairly understandable for any customer to enter a fair amount of details before actually ordering something.
You can take advantage of this one-time transaction by giving an option to the user to create an account with all the entered details after his transaction. The user can then fill up all the other optional data at any other time. When you are working on your company’s eCommerce web development in Singapore, convenience and accessibility should be the key focus of your website.
Every eCommerce Website should have a Search Feature
Whether your customer is here to do some shopping or is looking for something in particular, you have to be ready. There are no actual sellers here to ask them where things are and all the different prices and properties.
A good agency specializing in eCommerce web development in Singapore will always design a website with a search bar with a filter feature. By implementing a search capability on your eCommerce website, everything will be neatly organized for your web visitors.
Your products can be sorted into many different categories and subcategories, and this makes shopping even easier for your customers. For example, after choosing the smartphone category, you can implement a filtering feature which lets your customers filter your targeted phones by brand, price, and even properties about the phones such as camera and memory size.
When you develop an eCommerce website, it is important to consider how smooth your customers’ shopping experience is. This will show how customized and user-friendly your website is, and is reflective of the quality of your eCommerce website designing.
Beautiful eCommerce Web Design
We all know that it’s about selling your product in the end, the best way to do so is to focus on your users and their experience. The best eCommerce web design in Singapore have these characteristics:
The first step in eCommerce web development in Singapore is to choose a theme for your eCommerce website. Focus on one colour scheme that is simple and easy for the eye, avoid all the ads and pop-ups, and make it a good experience for the user. Even if they didn’t buy this time, they will want to visit again.
- Prominent Brand Name
This is the face of your company and your identity. It has to be well thought-out and stand out from its competitors. It’s like when you enter a shop, and the owner just seems dodgy or disinterested in selling. Similarly, you want your customers to be assured that their needs can be fulfilled, and that you can deliver a great product that satisfies their requirements.
- High-quality Images
Show the customers what they are buying, so that they trust your product more and feel secure about the purchase. Make sure to take professional high-quality photos of all your products, which will certainly add more aesthetic to your eCommerce store. Many developers that specialise in eCommerce web design in Singapore focuses on the experience of better sales after including more images on their websites, as it increases the buyer’s attention.
When you develop an eCommerce website you should consider including a review section. A good developer that specializes in eCommerce web development in Singapore will know that eCommerce websites deal with highly important information like credit card details and the address. Hence, customers have no reason to trust your eCommerce website except for your professional premise.
Reviews are a form of social proof (which can be boosted via social media marketing Singapore), as your customers feel more reassured looking at real feedback from other users. Having a review section shows that you are not afraid to connect with your customers and are willing to accept feedback.
Your eCommerce Store should be 100% Secure
Now that we have talked about a lot of points regarding getting your website up, let’s assume that the eCommerce web development process has been finished and your website is up and running. Now, you need to make sure that your eCommerce platform Singapore stays and up and running. Cyber security is not by any means easier than regular security, as there are many requirements to be fulfilled, and it has to stay updated all the time.
To improve your eCommerce website’s cybersecurity, use SSL to make sure users’ information is encrypted. Also, do not store any of their credit cards on the website database. Many first-timers developers neglect this step during their eCommerce web development in Singapore, eventually causing their eCommerce website to be taken down.
How to get started on your eCommerce website
All these features in your eCommerce website can greatly increase user traffic and this can lead to more sales. While it may be tempting to create a complex and beautiful website when you first start to develop an eCommerce Website, the most important thing to remember is that your customers are the main reason for your website’s failure or success. Keep your eCommerce website user-friendly and accessible, and your customers will keep coming back for more. If you want to get started on eCommerce website design Singapore or require any additional services such as the assistance of a social media agency Singapore, contact us for a a free consultation with our web developers. Start your eCommerce website designing journey today!