With investing becoming more popular every year, designing a streamlined website is crucial for retaining a high number of users while making it easier for everyone to invest in whatever business or real estate that they wish. Minimalist web design is key to this, with clean layouts and deliberate white space both helping users to navigate through the website and create a frictionless investment process.
In this guide, we will explore the key design principles of an effective FinTech website and how it can lead to a more intuitive navigation for all users. Continue reading to find out more.
FinTech Website Design
Whitespace
Having intentional whitespace on a website is a strong technique for FinTech investment websites, as it makes their interface more actionable. It can help to easily guide them through the investment process, so they can create their portfolio and start investing without being overwhelmed with heaps of information. Your Key Performance Indicators (KPIs) should be highlighted without visual clutter to establish a clear structural hierarchy.
Visualised Data
You can incorporate clean and minimals line graphs into your website, which will help users to understand them and make them more willing to invest. Use high-contrast accents for this too, such as green and red to indicate any ups and downs. This helps to clearly mark portfolio changes, so users can better understand the information they’re being presented. However, pure red-green combinations can be difficult for colour-blind users to distinguish, so you could use complementary patterns alongside your gradients to help them.
Dark Mode Support
Having your website with a white background might not be preferred by some users, as it can lead to increased eye strain over long-time usage. Having a dark theme alternative option is beneficial, so you can minimise eye strain of users and highlight key financial data in a different way that can help users better understand.
Progressive Disclosure
Hiding advanced trading mechanisms behind clean menus will be much better for the users, helping them to navigate your website and complete investments. The landing page should only feature core actions like Buy, Sell, Transfer and Track. This keeps it simple to understand and encourages users to continue navigating through the website.
Trust & Security Elements
Trust Signals
You need to instantly prove to users that they can trust your website, which is why having trust signals in place is very beneficial. Placing PCI DSS badges, ISO certifications and SSL credentials in the footer is a sign that users can trust giving you their private information. Having them placed in the footer also frees up space and avoids clutter.
Price Transparency
Being honest with your pricing is crucial to succeeding as a FinTech website. You can use simple rental yield calculators or comparative tables to clearly outline transaction fees and advisory costs upfront, which is particularly helpful when getting involved with real estate projects. If you lack honesty with your prices, it can lead to users no longer trusting your website for their investments as they seek better alternatives.
Multiple Payment Options
When you have multiple ways for users to pay for their investments, it can influence them to continue using your website. This is especially the case now that there are more payment methods available than ever before, such as Klarna. This app allows users to pay for their investments in installments, which means that they are more likely to afford them. It’s a good way of generating a more trusted user-base for your FinTech website.
Modern Design
Static icons are very outdated and don’t offer much to users, which is why having more modern designs like 3D product rendering will improve user experience. Having interactive elements can also be very beneficial, especially when they move as they scroll, as this can add more interest and uniqueness to your website. Subtle hover effects and pulse animations also provide satisfying feedback and guide user behaviour.
Minimalist Fintech Examples
Robinhood
Known for its editorial-style design, high-contrast usability and good navigation, Robinhood is very effective for simplifying the investment journey. This can encourage more users to start their portfolio.
Altruist
A standout platform and B2B fintech example built for advisors that showcases how to visualise asset allocations simply, Altruist is one of the fastest growing websites in its sector.
Wealthsimple
Focuses on premium typography and minimal onboarding flows to turn visitors into active investors. This prevents them from getting overwhelmed with information, so they can better understand everything presented.
Final Thoughts
Financial technology has come a long way in recent years, which is why it’s important to ensure that your FinTech website is up to the expected standard of users. The website should have fast loading speeds and all the information readily available to users, so they can quickly understand and complete investments.
