When it comes to building an online store for your home interior business, you want to get areas such as product photography maximized to their full potential to make that initial click on to your products almost irresistible. It’s sometimes the first interaction a customer may have with your products; therefore, you must make it count.
Photography alongside marketing strategy techniques go hand in hand, as having a 10 out of 10 marketing strategy will halt your potential transactions if you aren’t delivering with the product imagery. It’s the same with clothes you see online; if they’re not styled nicely or don’t look good on the model, you are less likely to buy so treat home interior photography like you would do with clothing.
Here are 5 ways you can make your photography not only stand out but also maximise your chances of purchases.
Detailed Shots
While wide-out aesthetic shots are important, so are the details, as that is what makes some items stand out from the rest and can draw people into the product. Whether it’s an oil painting on a canvas or a textured luxury cushion, you want to ensure that you are getting those detailed shots. This could be anything from hardware, colour, texture, fabric and so forth.
From a user perspective, I appreciate the details, as from this up close and personal view, you can truly see the quality of the item; therefore, I am more inclined to purchase if I can see every little quirk and unique element the product has to bring to my aesthetic.
Live In Action
When looking at home interiors, some people may find it hard to visualise it in action, whether it’s on a coffee table, on the wall, or styled on a sofa. People want to see how it might look draped over a chair and so forth, so show how it would look live in action in real-life homes. This could consist of pictures that have been left in reviews, also known as UGC, or you could send items out to influencers and ask them to style them and share some images.
People are more likely to trust the product and its ability to be styled and look amazing in their home if they have seen other people do it first.
Videos
This is something you might only want to do further down the line, as it would require the help of web developers such as Digital Solutions, who can place it on your website but ensure in the process that this doesn’t slow anything down for the user.
Videos are another way to not only gain trust from the user but also showcase your products in use. For example, if you sell kitchen accessories like chopping boards, cheese boards or wooden bowls like they do at Camden & Co., then having UGC of users showing these products in use would have some benefit but also provide that extra something special to the user to see.
Styled Multiple Ways
When it comes to a diverse product range, this means that a lot of your products would suit many different aesthetics. Therefore, having a range of different aesthetics with the same product shown is a great way for customers to better visualise that item in their home. Try not to restrict yourself to one thing, as it’s pushing away other customers that may like yur product and in a way you will be putting yourself into a box.
Being a combination of modern, old school and colour aesthetics would only be to your benefit, but all the while maintaining your brand tone and image at the same time. For example, if you are selling luxury homeware, this can come in so many forms and isn’t restricted to a certain aesthetic so be sure you are meeting them all in the middle somewhere.
With Measurements
From a personal point of view, with homeware, you want to know the actual scale of the item, and it’s another simple way of providing the information as quickly as possible. While you can keep the dimensions listed in the product descriptions just fine, a plain image of the product on a white background with the dimensions around it is a nice touch but also a quick way to tell your customers this product is actually the perfect size as well.
This is another way to encourage a purchase, improve the user experience and another opportunity to have an optimized alt tag.
