ZM – Hootsuite – Social Media Management Tools

What is it?

Hootsuite was created in 2008 and is the management tool by famous brandings such as Coca-Cola. It is also one of the more popular social media management tools because of its time saving approach. Hootsuite allows the managing of social media channels all in one platform so as to save the hassle of remembering multiple passwords or logging in to individual social media channels whenever users want to do postings. 

Hootsuite is partnered with over thirty social networks and some popular ones are Facebook, Twitter, Instagram, Tumblr, Google+ and LinkedIn et cetera. 

Functions and Features

Like many other social media management tools, Hootsuite also consists of the basic functions like scheduling social media posts in advance. The management tool displays scheduled postings in a calendar format which makes it easy for users to track and understand. 

It also does analyzing work on responses and performances from all the postings in different social media networks by tracking on the clicks accumulated. These analyzing results are then presented in charts for easy comparison. Hootsuite also helps to provide more in depth result analysis and deliver them in professional printable layouts. 

Hootsuite has a Hootlet plug-in where the icon sits on the right hand side of the browser and users can simply click on it regardless of the webpage they are in when they want to share something from the webpage they are visiting. 

Another feature from Hootsuite is that it helps users to track keywords or terms from postings by other users. By doing so, it is enlarging a user or a business’ value because it brings them into the latest trend and conversation. The purpose of doing so is also to help bring in new clients and introduce a business’ service to their needs. 

One difficulty of managing multiple social media platforms is the customer service because each feedback, comment or review is unique from the individual customer. Tracking and replying to each one of these can prove to be tedious and inconvenient. With Hootsuite, customer service can be done under one platform without having to log in and check multiple social channels.

Messages can also be stored as draft to be replied to a customer whenever questions like store location or opening hours are asked. 

Accomodating to business plans, Hootsuite enables features for team collaboration where team members can be added to a particular social media account of your choice. This feature helps users see which member has posted a topic, which member has scheduled a posting and also allows users to edit and assign tasks. 

Pricing

Hootsuite offers a free plan for one user where it includes three social channels and the ability to schedule up to 30 posts. Other plans include business and team where more than three users can have access to the platform at a price ranging from a hundred to 600 and Hootsuite users can opt for the plan that best suits their needs. 

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
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09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!
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