What Does It Mean by Going Digital?
What does it mean by going digital for a business? In this paragraph, there are two keywords that business owners have to understand before venturing into the digital world.
Digitization means going paperless, reducing the amount of manual data in regards to how data is stored, captured, analyzed or even translated. Some examples of analog work could be manual printing or data entry. With the help of digitization, companies can reduce paper cost as well as better allocate manpower on more important business projects.
Digitalization means implementing a new digital platform that can introduce the business through a new channel and welcome market opportunities and increase revenue. Some examples of digitalization could be the use of social media platforms such as GrabPay, GrabFood, Facebook or Instagram where the business product or service can be introduced in these platforms to meet the needs of a wider range of consumers.
Understand The Purpose of Going Digital
Companies have to know the reason for a need to go digital. For small and medium-sized enterprises (SMEs), they might see a higher need to do advertising on social media platforms to attract more consumers and do consumer data analysis. Rather than forgoing the need to advertise and go for the reduction of analog labor right from the start. While it is possible for SMEs to do both, it is wise to keep in mind that the cost for doing both digitization and digitalization could be a burden.
Huge enterprises require protection and accuracy on their data. Therefore, with more complicated data to capture, store, translate and analyze, they would probably consider doing digitization where they reduce the amount of manual labor on paperwork. Most of the time, these huge enterprises have been in the market for long and have their own group of long time consumers.
Digitalization would then be the second consideration after digitization. With better manpower allocation and neat data storing and reading, the business can then move on to digitalization where they venture into new platforms and attract consumers from over the digital community.
How to?
Enterprises can consider the assistance they can get from outsourcing digital solutions or digital marketing. When they outsource, businesses are guaranteed a team of professionals to lead and advise them the most beneficial ways to save cost and time as well as the methods for promoting a product or service.
With the help of professionals from outsourcing, companies can get the latest update about digital solutions that they have never paid attention to before. These updates then come with niche analysis and explanation by the outsourcing team that allows the company to better understand their stand in the market and know what platform or digital services they can implement for better development.
For business owners that would prefer going for digital marketing on their own, they can pick a social media platform that matches the model of their business. Community usage and user friendliness would be best to note when selecting such platforms so that it is easier for the business to operate and communicate with the consumers.
Competitions
Going digital does not bring you to success yet, there are many factors to consider such as the competitors in the similar field. Whatever you have thought of, most likely goes the same to your competitors too. It is therefore important to outsource and have a team of professionals to analyze any transparent data not only from consumers but also from the existing competitors.
In most of today’s social media platforms, reviews, comments and feedback are visible to the public. With access to these wordings by consumers, business owners can gather the information and study how well their competitors are faring in the market. Adjustments can then be made to avoid making the same mistakes like the competitors or learn some beneficial points from them.
Technology Trend
As we move forward to better technology and emerging technology opportunities, business owners should take note of technology trends. What the most popular social media platform at the moment is so that business can increase exposure to more consumers and profit by implementing that social media platform as one of the digital marketing.
Consumer experience has to be taken into account where businesses should have in mind a way to converse with the consumer real time in order to clear any doubts or provide assistance. Chatting bots are always available whenever we go onto these digital platforms. It is a good way to let consumers know that they have access to assistance whenever they require it.
Product display on these digital platforms can be done in a manner where it is showcased in 360 degree which allows consumers to check product quality and details just as though they were in the retail shop.
Conclusion
Business owners may at the start hit walls when trying to go digital with their businesses but taking these few points into consideration, it might be useful and successful in playing a beneficial role to helping companies overcome the startup obstacle. Not to forget, when in doubt, outsourcing may very well be the best professional solution a company can get.
