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What to Take Note When Going Digital

What Does It Mean by Going Digital?

What does it mean by going digital for a business? In this paragraph, there are two keywords that business owners have to understand before venturing into the digital world.

Digitization means going paperless, reducing the amount of manual data in regards to how data is stored, captured, analyzed or even translated. Some examples of analog work could be manual printing or data entry. With the help of digitization, companies can reduce paper cost as well as better allocate manpower on more important business projects.

Digitalization means implementing a new digital platform that can introduce the business through a new channel and welcome market opportunities and increase revenue. Some examples of digitalization could be the use of social media platforms such as GrabPay, GrabFood, Facebook or Instagram where the business product or service can be introduced in these platforms to meet the needs of a wider range of consumers.

Understand The Purpose of Going Digital

Companies have to know the reason for a need to go digital. For small and medium-sized enterprises (SMEs), they might see a higher need to do advertising on social media platforms to attract more consumers and do consumer data analysis. Rather than forgoing the need to advertise and go for the reduction of analog labor right from the start. While it is possible for SMEs to do both, it is wise to keep in mind that the cost for doing both digitization and digitalization could be a burden.

Huge enterprises require protection and accuracy on their data. Therefore, with more complicated data to capture, store, translate and analyze, they would probably consider doing digitization where they reduce the amount of manual labor on paperwork. Most of the time, these huge enterprises have been in the market for long and have their own group of long time consumers.

Digitalization would then be the second consideration after digitization. With better manpower allocation and neat data storing and reading, the business can then move on to digitalization where they venture into new platforms and attract consumers from over the digital community.

How to?

Enterprises can consider the assistance they can get from outsourcing digital solutions or digital marketing. When they outsource, businesses are guaranteed a team of professionals to lead and advise them the most beneficial ways to save cost and time as well as the methods for promoting a product or service.

With the help of professionals from outsourcing, companies can get the latest update about digital solutions that they have never paid attention to before. These updates then come with niche analysis and explanation by the outsourcing team that allows the company to better understand their stand in the market and know what platform or digital services they can implement for better development.

For business owners that would prefer going for digital marketing on their own, they can pick a social media platform that matches the model of their business. Community usage and user friendliness would be best to note when selecting such platforms so that it is easier for the business to operate and communicate with the consumers.


Going digital does not bring you to success yet, there are many factors to consider such as the competitors in the similar field. Whatever you have thought of, most likely goes the same to your competitors too. It is therefore important to outsource and have a team of professionals to analyze any transparent data not only from consumers but also from the existing competitors.

In most of today’s social media platforms, reviews, comments and feedback are visible to the public. With access to these wordings by consumers, business owners can gather the information and study how well their competitors are faring in the market. Adjustments can then be made to avoid making the same mistakes like the competitors or learn some beneficial points from them.

Technology Trend

As we move forward to better technology and emerging technology opportunities, business owners should take note of technology trends. What the most popular social media platform at the moment is so that business can increase exposure to more consumers and profit by implementing that social media platform as one of the digital marketing.

Consumer experience has to be taken into account where businesses should have in mind a way to converse with the consumer real time in order to clear any doubts or provide assistance. Chatting bots are always available whenever we go onto these digital platforms. It is a good way to let consumers know that they have access to assistance whenever they require it.

Product display on these digital platforms can be done in a manner where it is showcased in 360 degree which allows consumers to check product quality and details just as though they were in the retail shop.


Business owners may at the start hit walls when trying to go digital with their businesses but taking these few points into consideration, it might be useful and successful in playing a beneficial role to helping companies overcome the startup obstacle. Not to forget, when in doubt, outsourcing may very well be the best professional solution a company can get.

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.