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What to know before engaging with a digital marketing agency

Digital marketing has set a trend in this digital world and most companies choose to employ these techniques such as social media marketing in Singapore. As a result, many companies employ a digital marketing agency in Singapore for all their digital marketing needs. Bigger companies may opt to consult a digital marketing consultant in Singapore instead to advise them on the best strategies to implement for their brand.

If you are the one who is looking for a good digital marketing agency in Singapore to hire then you are on the right track. This article covers some aspects of digital marketing such as social media marketing in Singapore, as well as all you need to know about digital marketing before you engage a digital marketing agency in Singapore.

What is Digital Marketing?

As the name suggests, digital marketing is a marketing strategy which is done through the internet. It is similar to traditional marketing where you interact and communicate with your target audience. The only difference is that you need to create an online presence before you can implement your digital marketing strategy.

It is used to promote the services and products through digital appliances and platforms. One common form of digital marketing is social media marketing in Singapore, where companies set up accounts on popular social media platforms such as Facebook and Youtube to interact with their customers.

Digital Marketing Campaign

A digital marketing campaign involves more than just putting adverts for your business or brand around online networking and different sites.

As digital marketing ended up being continuously united into marketing plans and projects. This is so because people logically use digital devices rather than going to traditional stores, digital marketing efforts have become widespread using mixes of the following:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Influencer Marketing
  • Search Engine Marketing (SEM)
  • Display Advertising
  • Data-Driven Marketing
  • Social Media Marketing (SMM)
  • Email Direct Marketing

What is a Digital Marketing Agency?

The digital marketing agency or company has great importance in the digital marketing world. If you are a fresh digital marketer or planning to start then you should know how agencies help you in digital marketing. 

You can do digital marketing by yourself or hire a Digital Marketing Agency in Singapore to manage your digital marketing. These agencies have website professionals who can manage all your website advertising and social accounts. They will advise you on the most appropriate digital marketing strategy to take, as well as create communication channels between you and your customers. 

Role of a Digital Marketing Agency in Singapore

The role of a digital marketing agency in Singapore is to create a campaign around the company’s objectives, such as growing website visits or social media followers. 

A Digital marketing agency in Singapore serves their customers by monitoring their requirements and challenges, and transforming their vision into a strategy. As they have more manpower, a digital marketing agency in Singapore will be able to focus on more aspects of digital marketing down to the smallest details. For example, growing your Instagram followers or YouTube subscribers or running a digital marketing campaign to grow website visits. They will not spare any expense at grabbing all the opportunities they can to attract more people to purchase your products.

Role of a Digital Marketing Consultant Singapore

On the other hand, a Digital Marketing Consultant in Singapore is slightly different from an agency. As a consultant, they are able to understand the competitiveness of your company’s industry, and advise you accordingly on what you should do. While a Digital Marketing Consultant in Singapore will not be able to implement a full scale digital marketing strategy including social media marketing in Singapore, SEO and SEM, they can provide you with insider knowledge on a specific marketing to focus on.

It might be easier to think of an agency as focusing on breadth of marketing, and a consultant focusing on depth. Since their expertise lie differently, your company will need to choose one that best suits its needs. If you are an entrepreneur, small business, or lack digital marketing, choosing a digital marketing agency in Singapore will be the most effective in promoting your company. Whereas if your company already has an in-house team or a successful digital marketing strategy, hiring a digital marketing company in Singapore will take your business to new heights.

The digital market of Singapore is booming and growing every year, and with the recent Covid19 crisis, digital marketing is more important than ever. Hence, it is important for a company to engage in social media marketing in Singapore amongst other digital marketing strategies, in order to attract potential customers and promote your brand

Tips to Know Before Engaging with A Digital Marketing Agency in Singapore

  1. Reasons behind Engaging

It is necessary to know the reasons why you need to engage with a digital marketing firm. The digital marketing challenges you are facing can be the reason. Or you want to grow your audience and website traffic. This will help you to choose which agency suits your needs better

  1. Research on potential agencies

It is best to research potential digital marketing agencies to engage before actually committing to one. Search for their strengths and weaknesses. Try not to stick on only one; look for the other options too.

  1. Check Your Budget

Check your budget and which type of agency or consultant you can afford to enlist. While the rule of thumb is expensive agencies will be able to do a better job, by doing careful research on all the agencies, you may be able to find hidden gems of affordable agencies that have an excellent portfolio.

  1. Face-To-Face Meeting

Before you formally engage with a digital marketing company, it is important to attempt to meet them face to face if possible and get to know the team you are working with.

  1. Working Strategy

It is very important to know about the working strategies of your engaging digital marketing company. You can question them about their strategies and working principles in order to gain a better understanding of their work ethics.

  1. Agency Size

You may believe bigger is better in digital marketing agencies in Singapore, but that’s not the truth. A small firm may be better than a bigger firm who reuses the same system and strategies for different customers. 

  1. Track of Records/Experience

You should confirm that your digital marketing firm has a confirmed track of the records. Many digital marketing agencies do business with no experience or little experience. While it may not be a deal breaker, it is important that you choose an agency that has plenty of experience with digital marketing to ensure quality. You can check or ask them about their past clients and marketing campaigns.

  1. Search Engine Optimization (SEO)

Agencies should specialize in search engine optimization campaigns. SEO and social media marketing in Singapore are some of the most effective types of digital marketing campaigns, hence you can check with the agency what type of techniques they use.

  1. Review & Feedback

The best and simple way is to check the reviews and feedback. This will help you a lot to know all the strengths and weaknesses of the firm. You can check the reviews on the company website or any social media accounts.

In Summary

In the 21st century, digital marketing is vital for every business. Finding the right digital marketing consultancy is an important business choice, as they will help grow your presence online and ensure that your target audience finds your website. 

With so many digital marketing agencies in Singapore, it can be difficult for you to make a choice. Digital Solutions specialize in SEO, SEM, and digital marketing in Singapore, and have plenty of experience in helping businesses in eCommerce web design Singapore. We have assisted and helped many clients such as NUS and Singapore General Hospital to digitize their business. Contact us to set up a consultation today!

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.