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What is SEM?

In an increasingly competitive marketplace, one must come up with the most effective ways to establish, promote a brand and grow business online. When you finished your eCommerce website development or creating your company’s website, you might be wondering how to promote them effectively. SEM is one of the most successful and efficient marketing strategies that a digital marketing company in Singapore would commonly use to promote websites.

Search Engine Marketing (SEM) is a digital marketing strategy that is used over the Internet to enhance the visibility of a website through pay per click advertising.  It helps business organizations establish their products by increasing the visibility of their website in search engine results pages.

SEM has the power to deliver advertisements to people, and is guaranteed to be one of the most cost-effective tools to drive traffic to the website. 

The advertisers bid on keywords that potential customers might enter when looking for certain products or services. With over millions of businesses out there in the market all competing, it’s important to always be on the top list or search. 

To sell is to get attention from your target audience, and being able to capture interests to make people land on your page. That is when SEM comes into picture. SEM’s strength is to provide advertisers the opportunity to put their ads in front of their targeted and motivated customers who are most likely ready to purchase at that moment. 

What is the importance of SEM?

With many companies heavily relying on digital marketing strategies to promote their brand amidst this global crisis, SEM has become one of the most important and effective methods. Many digital marketing companies in Singapore in particular offer this strategy to their clients, and it is the first strategy to be used by those who had finished their eCommerce website development.

SEM plays an important role for business organizations to boost their visibility and get more potential clients, as there’s an increasing number of customers that do their shopping online during the quarantine period.

Study shows that SEM will allow your website to be ranked highly on the search engine results page, and will more likely to be viewed and visited by your target audience. As a result, they are more likely to buy your company’s product or services when they click on your ads. 

In order to reach a wide-range of customers and expand a customer base platform, SEM is the best way to go. It is not only for big corporations or businesses, but also beneficial to starting entrepreneurs, small scale businesses who recently completed their eCommerce website development.

After knowing the importance of SEM, here we will break down different techniques that can be fully utilised and implemented.

Search Engine Marketing Techniques

We will be going through various SEM techniques that are commonly used by digital marketing companies in Singapore. You are able to apply these strategies to your own website for instant results!

Creating more landing pages. 

Landing pages are very specific pages on your website that you want your target audience to see first.. They are designed to get visitors exactly what they want with the least amount of conflicting and confusing information. 

Study shows that people want to be directed to the information they seek quickly and efficiently. They don’t want to spend more time jumping from webpage to webpage searching for their desired content. A good strategy is to turn these visitors into leads. 

Landing pages are an integral part of generating leads. Landing pages are at the start of the sales funnel and help to move enquiries to prospective clients, and eventually happy repeat customers who love your product or service!

The greater the number of landing pages, the more exposure and opportunities you can open. The goal is to route them to your website and increase traffic rapidly.

Visually Appealing Website

The visual look of the website should be interesting and can capture a quick interest for possible customers. Human brains process visual context faster than plain text. It makes sense to provide a good visual effect as soon as a potential customer lands to a page or website. For example, infographics is one of the best and easiest ways to increase search. It attracts attention from a wide audience because they’re easy to read and usually fun.

User Friendly Website

Websites should be more interactive, responsive and mobile- friendly (study says that mobile users are most likely passionate shoppers). If you build a website that is user friendly, it is likely to get more engagements.

Incorporate text that will link or connect to other pages inside the article or content. When a link is used to direct the user or consumer to another related content, it opens up a whole new space to create a unique user experience. You can provide links to other useful webpages in your site so that your users can easily access them and learn more about your company and your products.

What is the Difference between SEM and SEO?

Often, Search Engine Marketing and Search Engine Optimization are being tagged the same. But there are many differences between these two digital marketing strategies. 

While SEM or Search Engine marketing, is a strategy that optimizes and advertises their website in order to appear on the higher results through pay per click (PPC), SEO or Search Engine Optimization is a process to which you also increase visibility of the website but excluding purchase or paid placements. 

SEO is the process to which there is an involvement of increasing the quantity and quality of traffic to a website through organic search engine results. SEM marketing has a very high conversion rate relative to the amount of money you put in for the ads.

It is especially useful for new companies that have finished their eCommerce website development and want to make their website visible to their target audience. In SEO, website owners are only getting traffic from the free, organic and natural search results on search engines. 

SEM and SEO may have the same goal but the process is different. They can, however, go hand in hand to get good results in terms of website’s visibility. While SEO allows to optimize a website for a greater chance of appearing higher in search results, and online advertising allows people to send promotional content to the target clients. SEM combines both benefits. 

Although SEO takes longer to show results, in the end it will be less costly and you will establish a search credibility that you might not establish with PPC. However, there are specific occasions that SEM is the most applicable to use. When you completed your company’s eCommerce website development or are launching a brand new website and require immediate visibility, SEM makes more sense to use than SEO. 

When it comes to choosing and identifying the best strategy for online marketing whether SEM or SEO, it is important to determine the specific needs and fit the approach. 

The Bottomline

SEM and SEO are both effective when used and utilised accordingly. Benefits such as enhancing brand awareness and increasing targeted leads to get more customers and expand business. Search engine marketing in particular helps you to be on the top list and puts you directly in front of your targeted clients who are actively searching for what they want. 

There are many digital marketing companies in Singapore, and you would want to choose the best one to promote your business. WLP Digital Solutions is a highly reputable Digital Marketing Company in Singapore.

We offer SEO, SEM, and social media marketing in order to increase the visibility of your company to your target audience and generate more leads. In addition, we can even assist you in eCommerce web design Singapore and help you create a great online shopping experience for your customers. Contact us to see how we can help you grow your market share today!

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.