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What does a digital marketing agency in Singapore do?

The rise of digital marketing has been imminent. This is seen in many ways, such as the popularity of the internet, the failings of traditional marketing, and even the decline of classical mediums like newspapers, television, billboards, and other print media.

Gone are the days of Don Draper-esque style of marketing and advertising, instead shifting unto newer and innovative ways of manipulating the internet for more brand exposure and generating more leads.

Yet, what makes digital marketing vastly more different than traditional marketing? Digital marketing emphasizes a data-driven approach; it is a system that measures tangible aspects related to key performance indicators, and return on investment. Rather than the “play by the numbers” type of strategy traditional marketing employed, digital marketing is a precise tactic that targets a specific audience, which is important and easy to achieve given the amount of information one can get from online devices. 

In this article, we will look into how digital marketing in Singapore has become more prevalent over time, and how a digital marketing agency in Singapore works. We will also be going through the various roles of a digital marketing consultant in Singapore, and how they can help you grow your brand.

How digital marketing in Singapore has grown over time

In recent years, Singapore garnered an average of 3.3 digital devices owned per Singaporean citizen. With a 5.639 million population, is really quite a feat. Especially given that the population is smaller than most of its regional neighbors.

It is important to note that 88% of this 5.639 million population are internet users, with an average time of 7 hours spent on the internet, which makes digital marketing enticing to many companies in Singapore, given that there are many channels that marketing can get into, examples being social media, search engines, and even e-commerce or shopping sites.

To further add unto this aspect, this 88% population of Singapore can be converted into specific demographics, which could be analyzed for potential leads for long term sales growth, and contribute positively even for user retention, as through data-driven practices, it is possible for digital marketing agencies to align your unique selling point towards the target audience.

This further shows that unlike traditional marketing, digital practices are able to evaluate your online presence, determine which sales channels, social media, or other platforms to invest upon, and continually refine your digital marketing campaigns in order to provide the best results.

Yet, there are more than 1000 different agencies in Singapore, which begs the question: What differentiates every digital marketing agency in Singapore? 

Types of digital marketing agencies in Singapore

With the paradigm shift to digital marketing and exponential technological changes, it has increasingly become harder for marketers to employ every type of marketing service, which is why a digital marketing agency in Singapore can fulfill many different marketing roles. Each digital marketing consultant in Singapore within the same agency can specialize in different fields.

For example, creative agencies can help create the aesthetic or theme of your brand, producing valuable content like company logos, website designs, transformation of copywriting, and even advertising video materials.

There also are website development agencies, which collaborate with a creative marketing agency to bring your website design into life through code, and developing your website with an appealing user interface. This is highly integral in terms of marketing for it allows your website to retain visitors and increase conversion rate.

In addition, there are also online presence-focused departments. SEO marketing agencies in Singapore would primarily target all website related content in order to make it appear on the 1st page of specific search engines, such as Google and Bing. Some agencies also specialize in brand strategy design, where they track and improve your brand’s online reputation and visibility. 

Another would be PR or content marketing agencies, which aim to place content online using social media marketing such as press release websites, company social media, and other digital publications. In addition, there is the direct response agency, which, rather than focusing on generating metrics like clicks and likes on a specific piece of content, deals with limiting the sales funnel in order to turnover sales consistently.

Finally, there are the marketing automation agencies, which turns daily functions such as customer support, social media interaction, and posting of content into technology driven tasks. An example of this would be the automated Facebook Messenger bots for dealing with customer concerns, softwares that deals with automatic scheduling of created content, and even just plain mass emails to a customer list.

How can a digital marketing consultant in Singapore help your company?

As there are many different agencies one can choose to employ, there arise some problems in deciding which digital marketing consultant in Singapore you should go with.

Choosing a good digital marketing consultant in Singapore is very important, as they act as a link between your company and your desired customers. They can utilize a specific marketing campaign or strategy most suited for your brand in order to sell your products, services, and to advise or show the best practices for ease of decision making.

Many responsibilities of a digital marketing consultant in Singapore also include innovating current practices of the organization in order to design more engagement with potential consumers, improvements in online presence through SEO or web development, and management of social media branding in order to maintain impressions with current clients.

In addition, as part of a digital marketing agency in Singapore, they have access to many different resources such as advanced data analysis software that can help your company interpret your sales and customer data. 

In Summary:

The existence of the internet, and with it, websites, social media, and ecommerce platforms, changed the perspective of how companies in Singapore interact with marketing.

Amidst this digital age, all companies must reconsider their marketing strategy and make an effort to digitize their business. It would be highly advantageous for companies, especially SMEs, to engage a digital marketing company Singapore to promote your brand online. This will not only give you a competitive edge, but also allow you to interact with and satisfy your customers better.

If you require any assistance regarding digitizing your company or growing your brand’s online presence, contact us today to see how we can help you develop your own digital marketing campaign.

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I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.