Content marketing is an important strategy for businesses regardless of the field or category it is in. It is important because it helps to interact with the audiences, raise brand awareness, attract subscribers and increase business sales and profit. Below, we talk about some of the content marketing used by businesses and analyze how each of them differ from one another.
- Video
One of the more commonly used content marketing strategies would be videos. It is perhaps one of the most competitive methods used by businesses for marketing because it is able to attract traffic and convey a huge amount of information in a short period of time. With videography, it can explain or convey messages better compared to a whole chunk of wordings.
Many consumers prefer the process of watching a video about the product or service before they actually make the purchase. This is because consumers use the videos as a method for them to evaluate and determine credibility. It is also a good way to increase trust as some consumers might be skeptical about the service or product if they were not provided with information or graphics from a video.
Email helps to target specific audiences or consumers and is a good content marketing method to gather stats on consumer-generated clicks and is also one of the most commonly used methods. The difference between video and email content marketing would be that video introduces brand information to audiences while email focuses more on sales to the audiences. Emails also help to maintain business and consumer relationships which further increase repeated sales or loyalty.
- Blog
The purpose of content marketing with blogging is to create and share service or product information to clear consumers on their doubts, get them attracted and convert them to customers in order to close successful transactions.
Blogging also helps to generate leads and statistics where businesses can get to know the number of clicks generated or visited by audiences for a particular blogging content. From there, businesses can expand the particular popular content in order to targeted audiences as well as attract new consumers.
- Ebooks
Ebooks help the business to increase trustworthiness and professionalism. The purpose of ebook is to inform consumers on niche service or product insights and strengthen reputation. With an ebook as a content marketing tool, consumers will find it convenient to have access to the information. Besides, ebooks have a higher perceived value compared to normal blog posts or business web articles.
- Infographics
Infographics consist of information or knowledge in the form of charts, graphs, diagrams or minimal wordings so that these important business keywords or information can be conveyed simply and easily for consumers to understand. Infographics can be educational and fun for audiences when approached and designed in an appealing manner.
As infographics are getting more popular due to its visually attractive traits, it is also increasing the percentage of it being shared to social media channels by visiting audiences.
- Quizzes
With so many options in content marketing strategy, it is no wonder that businesses often have a hard time choosing and implementing one that can best suit their business model and goals. But, with quizzes as a form of content marketing, it can help raise business product knowledge and create brand awareness.
Quizzes have the potential to both attract audiences as well as pass on information. It also can ask questions on preference so that businesses can better target and make a good impression on audiences.
- Slides
Presentation slides can help to showcase expertise because there are numerous slides businesses can make use of to introduce and showcase branding. Audiences can see how well you know your product or services which increases trust and reliability. While it is possible to make numerous slides for information, it is also good to be reminded that too much can be deemed lengthy and unappealing.
- Gifs
Graphic Interchange format (Gif) is an animated image and can portray a fun and creative content. Gifs are mobile friendly and do not require any editing skill which makes it easy for businesses to implement and fun for audiences.
Gifs have potential to help a business in increasing conversion rates and generating more clicks for services or products. It can also provide sneak peaks to consumers on new products and keep them engaged. Furthermore, gifs can be shared to social channels, which makes it a plus for businesses to gain more audiences.
