Purpose of videography in content marketing
A videography for content marketing is beneficial because humans decipher and capture visuals better than words. You can also deliver a lot of information in a short amount of time which is time saving compared to big chunks of paragraphs all in wordings.
Many social media channels are making use of videography to do marketing because it is what is trending now. In this article, we will talk about some of the factors that are good to be included in a video in order to maximize the potential of videography marketing.
Important Elements in a Video
- Hook
A video hook is something that can attract viewers and provide them the reason to continue to watch the video. A hook is also there to have the opportunity to provide them the information that they need and it should not go over 20 seconds in the video. It is best shown at the start of the video or throughout to remind viewers what is in for them in watching the content. Creators should also keep in mind that having an attractive title for the video is also a part of a hook.
- Introduction
An introduction is there to let the viewers know what the content of the video will include. In cases where video concepts are inconsistent and not obvious to the viewers, presenters or hosts in the video can do an introduction where it should not go over 30 seconds.
- Delivery
A good way to ensure that viewers stay with you throughout the video is to plan sections of your video. By making sure the presenter or the host does not sway away from the topic is also a crucial point. Viewers click into your video to look for answers because of the hook provided by the video title and the best form of communication is to showcase or introduce what you can offer or what you have that will interest them.
- Bonus
Bonuses in the field of marketing is a way to lead the audience to the next step and draw them closer in building a relationship with the business. It is also applicable to video content marketing. The information on offers and bonuses are factors that can make them go ‘Wow’ and can come in the form of providing additional helpful tips or even an action plan.
- Call To Action
Call to action at the end of the video can provide leads to viewers on what to do next. These actions can range from small one where the video provides them with guides to like, subscribe or share the video. Bigger call to actions would be directing them to click the provided links that will bring them to the affiliated website.
Conclusion
We all know the importance of videography in the context of marketing. But not all of us understand the significance of covering details within sections of the video. As technology leads us towards more advancement in acquiring knowledge, videography will be a main focus for enterprises to make good use of this factor to convey business information to push sales and revenue.
