Social Media Agency Singapore

What is social media?

Social media should need no explaining. (But we do have a short write up about social media here.) Social media is basically a platform for people to communicate and interact with one another online. But it’s now common for businesses to create Facebook & Instagran pages since a lot of people want to talk with businesses online[1] Businesses use social media marketing to promote their services and grow their brand. For example, Starbucks frequently posts about their CSR efforts on Facebook to show customers the values that they care about.

How to find a trusted social media agency in Singapore?

Every good company needs to have a digital marketing strategy in this digitised economy. In order to set up your own social media campaign, you can choose to engage a social media agency in Singapore. There are many reputable social media agencies in Singapore but a lot of companies lie about their portfolio or don’t have enough experience. It’s easy for a freelancer to pretend that he owns a large social media agency with a huge team behind him when it’s just himself. And there’s nothing wrong with hiring or working with a freelancer – the most important thing is honest upfront.

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Why do you need to do some research about the social media agency in Singapore?

The first step in finding someone to help you with social media marketing in Singapore is to do some research online. Lookup a few social media marketing Singapore firms and then read their company profile page. This can tell you a lot about the way they manage their business relationships and what is most important to them.

Do you want to work with a smaller agency with a family-type atmosphere? Or are you happy to go with a large and well-established firm? If the agency has a strong social media presence, this could be a good sign because it shows that they know their field.

Why do you need to define your requirements for a social media agency in Singapore?

Think about some specifics that you want once you have short-listed a few social media agencies. For example, do you need them to start your social media campaign from scratch? Or will they need to improve upon what you already have?

Other aspects to consider are how you want to differentiate your brand from similar ones, and how you want to generate leads or improve your visibility. This will help you to find the general direction in which you want to go, and an agency that can fulfill these needs, goals, vision, and strategy would be your best bet.

Why do you need to ask for recommendations from social media agency in Singapore?

Very often, the best service providers can be found by word of mouth and from recommendations from peers, friends, and family who have used a great service provider. After all, word-of-mouth is the best form of marketing. And who wouldn’t want to work with a marketing agency or company gushed about by others[2]

If you know someone who has a successful strategy for their social media marketing in Singapore, don’t be afraid to ask them if they use a social media agency in Singapore, and which one. No one will ever recommend and want to give business to someone who has not performed so this is a very effective way to find a good social media agency in Singapore.

Read online reviews

Don’t be afraid to look at reviews of different social media agencies, as this will give you a good general idea about their quality and service. If they have received a poor review, look at how they responded to the criticism as this is also a telling sign.

Websites such as Yelp, Clutch or even Facebook have very useful reviews of companies and this can go a long way in helping you to pinpoint the best agency for your needs. If the social media agency has more than a few negative reviews, this should obviously be a red flag.

Interview the social media marketing agency

You would never hire an employee without interviewing them first, so why would you not interview your social media marketing agency before entrusting them with this very important aspect of your business? The goal of the interview is to find out if the company has experience and expertise in managing a social media campaign of your size. You want to find out if they’ve worked with businesses in your industry or similar sized businesses.

Ask them questions about their field of expertise. Ask them how they handle content development, how they conduct analyses, how they measure your reach, and who your main point of contact will be. In addition, they should also be able to provide you with examples of previous campaigns that they have worked on.

Any good social media marketing agency should be able to tell you how they would adjust your social media strategy halfway through the project if need be and how they plan on engaging and communicating with you. Some social media marketing agencies outsource their work to third parties, so this is definitely a question that should be asked.

Of course, the agency should also make you feel comfortable and you should have a certain connection with them if you want to enjoy a great working relationship.

If you don’t like their answers or walk away feeling dissatisfied, chances are that the agency is not the right fit for you.

The agency should be a good fit for your brand

Is your brand young and fresh? Or perhaps you are a well-established brand that simply needs an upgraded social media marketing campaign? Whatever your brand profile is, the social media marketing agency you decide to work with should mirror this. Every brand has its own set of values and goals and if yours closely aligns with your digital marketing agency, there is a good chance that you will be a good fit. A social media agency that does not understand your brand’s direction or one that has completely different viewpoints from you, will be more likely to negatively impact your campaign. When both the brand and the social media marketing agency are on the same page, there is much more cohesion, efficiency, productivity, and the likelihood of an excellent quality product.

In addition, you should make sure that the social media agency has worked with similar firms in the past. For large multinationals, make sure that the social media agency has done marketing for other multinationals in the past. Working with multinationals is very different from working with small businesses. Multinationals generally have a higher and more complex corporate structure[3] There’re more people to work with and a lot more checks to go through before publishing anything.

A suitable agency would also be one who has worked with other companies in your industry. For example, a social media agency who did a good job for Microsoft would probably do a good job for Apple. Both are technology companies that build and sell hardware and software.

In summary

Social media marketing in Singapore is a great way for your company to improve your brand’s online presence. When utilized well, you can interact with your customers, provide timely service, and gain more leads by reaching out to your target audience. One great way to improve your company’s social media marketing in Singapore is to engage a social media agency to manage your digital marketing needs.

By finding and working with a trusted agency, not only will they help you set up and execute the company’s social media marketing strategy, but they can also offer great advice on how to improve your outreach digitally. Digital Solutions offers social media marketing services and other additional services such as eCommerce website design Singapore that can greatly boost your lead generation.

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!