Search Engine Optimization (SEO)

What is SEO?

SEO is the process of making the best out of your website to attain traffic that is unpaid from the search results. In other words, businesses make changes to their websites so that it attracts and fits the criteria of a good quality and relevant page to the search engine. By doing so, your website will appear as the top results to the audiences. 

And exactly how does the search engine do so? The search engines will examine the website and understand what the content is about as well as how user friendly and easy to navigate through the website. The search engine will ‘score’ websites with content that are more appealing and produces a desired or intended SEO-focused result. This can increase the amount of traffic that visits the website. 

What affects SEO?

There are quite a few factors that can affect the optimization and in this content, we will separate them into on and off pages optimization. 

  1. Off Page Optimization

Off page optimization refers to the things that you do not have complete control over and has got huge influence on the good and bad reflect of your business. For a simpler understanding, it is the mentioning of your website on another platform. 

1.1 Social Sharing, Likes and Dislikes

With a high quality and relevant content that your website has, it will increase the number of social actions by the audiences. These are however not controlled by you and are a factor that could determine whether your content and optimization is done in a beneficial way or lacks the desired SEO value. 

1.2 Business Credibility

Inbound links, also known as backlinks are links from one website to a webpage of another website. Links are important because your business links included in another website with authority can help Google to determine the credibility of your website and boost SEO. Many businesses build trust and maintain good relationships with influencers and have them include backlinks to the business website. The reason is because these influencers create good quality web content that satisfy the SEO and can help boost your business web exposure further. 

  1. On Page Optimization

On page optimization factors are those from within the website that you have total control of. These are factors that the business can make changes to fit the best practices of SEO-based results. Keep in mind that other than how relevance your web content is to the search engines, it also determines how user friendly the website is.

2.1 Speed of Page

Page speed is one of the factors ranked by Google’s Algorithm Speed. With a faster page speed, it can help reduce bounce rates as well as regular pauses on the site. 

Bounce rates refers to the percentage of traffic that enters the site and then leaves without viewing any other pages from the website. This means that there are no desired actions by the visitors of the web and if speed is the reason behind this, it greatly affects the user-friendliness and may reflect bad impression on the business.

2.2 Keyword

Keywords is one of the ranking factors that Google makes use of to determine how relevant your web content is to the search query. With more relevant keywords available, it will have better rank in search results. Keywords can be placed on the web where it is clear enough for search engines to scan and read. 

For example, keywords under the description or title tag can help search engines identify keywords and match relevance. However, too many keywords can be penalized so an appropriate number under each content is adequate enough.

2.3 Images

Images are quite often the overlooked factor of on page optimization that can affect how strong your SEO is. The SEO for images consist of the format file it is, the size of the image file, how fast it takes to load and any inclusion of keywords in the image file name. 


Understanding the factors that affect your SEO is helpful in the sense that you can identify them to do changes and make improvements. The most important point is to do the best practices for search engines and ensure your content is of quality and relevance to the targeted audience. However, these implementations take time and may not happen even after a few months time. While some businesses might find it complicated to do SEO on their own, outsourcing to SEO service providers is also another consideration that can help businesses boost SEO and bring in traffic.  

Thomas LimThomas Lim
04:54 29 Jan 22
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sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!