ANNOUNCEMENT: It has come to our attention that WLP Digital's name and logo has been misrepresented and misused.

Search Engine Optimization (SEO)

What is SEO?

SEO is the process of making the best out of your website to attain traffic that is unpaid from the search results. In other words, businesses make changes to their websites so that it attracts and fits the criteria of a good quality and relevant page to the search engine. By doing so, your website will appear as the top results to the audiences. 

And exactly how does the search engine do so? The search engines will examine the website and understand what the content is about as well as how user friendly and easy to navigate through the website. The search engine will ‘score’ websites with content that are more appealing and produces a desired or intended SEO-focused result. This can increase the amount of traffic that visits the website. 

What affects SEO?

There are quite a few factors that can affect the optimization and in this content, we will separate them into on and off pages optimization. 

  1. Off Page Optimization

Off page optimization refers to the things that you do not have complete control over and has got huge influence on the good and bad reflect of your business. For a simpler understanding, it is the mentioning of your website on another platform. 

1.1 Social Sharing, Likes and Dislikes

With a high quality and relevant content that your website has, it will increase the number of social actions by the audiences. These are however not controlled by you and are a factor that could determine whether your content and optimization is done in a beneficial way or lacks the desired SEO value. 

1.2 Business Credibility

Inbound links, also known as backlinks are links from one website to a webpage of another website. Links are important because your business links included in another website with authority can help Google to determine the credibility of your website and boost SEO. Many businesses build trust and maintain good relationships with influencers and have them include backlinks to the business website. The reason is because these influencers create good quality web content that satisfy the SEO and can help boost your business web exposure further. 

  1. On Page Optimization

On page optimization factors are those from within the website that you have total control of. These are factors that the business can make changes to fit the best practices of SEO-based results. Keep in mind that other than how relevance your web content is to the search engines, it also determines how user friendly the website is. Also note that you should only use white label SEO. This means no keyword spamming. No hacks like using a white font colour to blend in the rest of the background to hide SEO spamming efforts.

2.1 Speed of Page

Page speed is one of the factors ranked by Google’s Algorithm Speed. With a faster page speed, it can help reduce bounce rates as well as regular pauses on the site. 

Bounce rates refers to the percentage of traffic that enters the site and then leaves without viewing any other pages from the website. This means that there are no desired actions by the visitors of the web and if speed is the reason behind this, it greatly affects the user-friendliness and may reflect bad impression on the business.

2.2 Keyword

Keywords is one of the ranking factors that Google makes use of to determine how relevant your web content is to the search query. With more relevant keywords available, it will have better rank in search results. Keywords can be placed on the web where it is clear enough for search engines to scan and read. 

For example, keywords under the description or title tag can help search engines identify keywords and match relevance. However, too many keywords can be penalized so an appropriate number under each content is adequate enough.

2.3 Images

Images are quite often the overlooked factor of on page optimization that can affect how strong your SEO is. The SEO for images consist of the format file it is, the size of the image file, how fast it takes to load and any inclusion of keywords in the image file name. 


Understanding the factors that affect your SEO is helpful in the sense that you can identify them to do changes and make improvements. The most important point is to do the best practices for search engines and ensure your content is of quality and relevance to the targeted audience. However, these implementations take time and may not happen even after a few months time. While some businesses might find it complicated to do SEO on their own, outsourcing to SEO service providers is also another consideration that can help businesses boost SEO and bring in traffic.  

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.