Search Engine Marketing (SEM)

What is SEM?

Search Engine Marketing is the process of increasing web traffic from search engine results through the use of paid advertising. This method works by getting search engines to display websites with paid advertising on the top search result listing. Other than Google, popular search engines also include Youtube, Facebook and Amazon et cetera. 

Measuring Factors of SEM

  1. Ad Impressions

Impressions are the number of times the marketed site or ad is displayed on the screen but does not necessarily mean that every visitor sees it. Impressions are important to a business because more impressions help with exposure and increase audience engagement.

  1. Clicks

In this category, we have the Click Through Rate (CTR) and Cost-Per Click (CPC). The CTR is the number of clicks attained by the website from visitors who have seen the ad. CPC is the amount you get when a visitor clicks on the ad. 

  1. Cost Per Impressions (CPM)

CPM is the amount of money a marketer is willing to pay for each impression shown. CPM helps marketers calculate and determine the cost by dividing the amount spent on CPM campaigns to the number of impressions you attained. 

Who Needs Sem and Why?

For businesses that are very new to the digital world would require implementation of SEM because they lack a strong stand to compete with those that already have their own group of existing customers in the digital world. SEM can help these small-medium enterprise or organizations new to the digital world to promote their branding and raise awareness.

Impressions play a huge part in doing so because frequent ad impressions can increase visibility, all the more important when the competition level is high and that a sense of presence is required to last in the field. 

Under SEM, the search engine also displays ads with the matching keywords by audiences that have searched for it. The benefit of SEM therefore, allows businesses that implement SEM to be able to target interested audiences and increase the percentage of conversion. 

If the business product or services has better recognition, sales and profit from a specific region, language or location, businesses can make good use of SEM to implement settings so that the displayed ad can be shown to interested and targeted audiences only. 


There are many beneficial points in applying SEM and small-medium enterprises that lack a strong visibility and awareness can definitely gain something from implementing it. It is a way to maintain or even increase consistent traffic to the business web. From there, conversion rate can be strengthened too through the use of call to action on the page and businesses can then enjoy profit and sales by building a long lasting relationship with the consumers.

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!