ANNOUNCEMENT: It has come to our attention that WLP Digital's name and logo has been misrepresented and misused.

Responsive Web Design: Why does it matter in developing an eCommerce Platform in Singapore


Any web developer can tell you that every other client asks them to develop a mobile-friendly version of their websites. If you are wondering why almost every client wants a mobile-friendly version of the webpages, then I have the answer. A report published by WARC in June 2020 showed that 51.29% of the total number of mobile users access the internet solely from mobile.  This surge is not spontaneous, it has actually been consistent around 50% since 2017.

Furthermore, focusing on such website development in Singapore is necessary, especially if you are looking to develop eCommerce website. iPhones, Blackberry, tablets, and desktop computers all have different sizes, resolutions, and systems. Just imagine, designing a separate version for every device will surely increase costs! 

And this variety is going to increase even more in the coming years.  So what is the practical solution for this which is sustainable and compatible? Or do we have to bear the consequences for higher bounce rates due to the incompatible version of our websites? 

Don’t worry, there is already a reasonable option to manage your website for all devices. People working on Singapore website development are always looking for new and more effective solutions. Have you ever heard of the term “Responsive Web Design?” We are going to explain responsive web design and its working in this article. So, let’s dive in.

What is Responsive Web Design?

Responsive web design is an approach that is used to develop websites. This kind of approach was first used by Audi in 2001. It targeted adapting web pages according to the viewport. Later on, in 2010, the term Responsive Web Design was introduced by Ethan Marcotte in an article in A list Apart. He defines the term by flexible/fluid grids, flexible images, and media.

Now we will explain what responsive web design actually does. It enables web pages to adapt to the size of the device on which the webpage is being visited. That means if you are visiting a webpage on your phone, the contents and the layout of the webpage will change according to the size of your screen. The same applies to other devices. This may sound tricky and technical, so we have tried to explain it in quite a simple way in the next section.

How does Responsive Web Design work?

By the use of RWD, many who work on website development in Singapore help website owners and businesses to decrease their bounce rate due to incompatible versions of a site or page for any given device. This approach employs fluid grids for this purpose. Let’s have a look at what it is all about!

Fluid Grids

 We all know that fluid volume changes as the shape of their container changes. The same approach is applied in RWD. The working spaces on a website are in the form of elements. Any text, media(audio, video, image) or advertisements are the elements. The fluid grid approach means that the size of any element should not be an absolute number of pixels and points like old days. Rather, it should be set according to a relative value, like a percentage.

 Let me explain it with an example. If I set the element like 100% and I access the page on my mobile, it will be 100% according to my phone resolution and width and vice versa. If we talk about fluid images, that means placing images in the way that they remain within the containing elements no matter what device they are seen on.

Now we have understood what responsive web design is and how it has eased the website maintenance for a wide variety of devices. Our next agenda in this blog is to explain why you should apply a responsive web design during your website development in Singapore. 

How Responsive web design can help you develop a good eCommerce website

Do you remember you ordered the last pair of pajamas from an online store while lying in your bed? Let me guess, you ordered them while browsing that Singapore eCommerce platform on your phone. While scrolling two or three online stores, you probably passed over one store! And that was just because you were unable to look around on your phone. This is why responsive web design is vital to develop a Singapore eCommerce platform.

Any website cannot afford to lose its traffic just because of a non-interactive website layout. But, for the online store, it is more personal business! If an eCommerce platform in Singapore has a clumsy layout or landing page which doesn’t support different devices, it is more likely to lose its sales and even a prospective customer. When you go to a store, your perception of the store is influenced by the interior designing, discipline, and organization of the store. 

In an online environment, you don’t have a physical interaction with your prospects. The only factor that matters is your communication and your website’s layout. For an online store, their physical layout is their website through which they communicate and form relationships with their customer.

No matter how much time you have spent on developing a perfect design of the website but ignored the responsiveness for different devices, you are going to lose. It is vital that you have a responsive web design in order to properly promote your brand to potential customers. Hence, not employing responsive web design to develop your very own eCommerce platform in Singapore can be no less than a disaster for you! 

Satisfying your customers

Have you ever heard of the quote by  Meghan Keaney Anderson? 

“Don’t push people to where you want to be; meet them where they are.”

In business, you can only be successful if you do things according to your buyer’s persona. Your Singapore eCommerce platform will be the first point of interaction between you and your customer, and if they stay on your page for a while, that clearly means your visitor is someone who is seriously intended to buy something.

And you would never want to lose your that to be a customer only for the reason that your website failed to make him or her comfortable! 

Now, if you are thinking of starting an online store or you work on website development in Singapore and want to understand why responsive design is so important for traffic generation, you would have found the answer to your question.  A bonus tip from our side is that you can easily check if your eCommerce platform in Singapore is responsive to mobile devices by typing in ‘google mobile-friendly test’ in the google search bar! 

Contact us if you require any assistance on eCommerce website designing, or if you have any queries on eCommerce!

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.