Responsive Web Design: Why does it matter in developing an eCommerce Platform in Singapore


Any web developer can tell you that every other client asks them to develop a mobile-friendly version of their websites. If you are wondering why almost every client wants a mobile-friendly version of the webpages, then I have the answer. A report published by WARC in June 2020 showed that 51.29% of the total number of mobile users access the internet solely from mobile.  This surge is not spontaneous, it has actually been consistent around 50% since 2017.

Furthermore, focusing on such website development in Singapore is necessary, especially if you are looking to develop eCommerce website. iPhones, Blackberry, tablets, and desktop computers all have different sizes, resolutions, and systems. Just imagine, designing a separate version for every device will surely increase costs! 

And this variety is going to increase even more in the coming years.  So what is the practical solution for this which is sustainable and compatible? Or do we have to bear the consequences for higher bounce rates due to the incompatible version of our websites? 

Don’t worry, there is already a reasonable option to manage your website for all devices. People working on Singapore website development are always looking for new and more effective solutions. Have you ever heard of the term “Responsive Web Design?” We are going to explain responsive web design and its working in this article. So, let’s dive in.

What is Responsive Web Design?

Responsive web design is an approach that is used to develop websites. This kind of approach was first used by Audi in 2001. It targeted adapting web pages according to the viewport. Later on, in 2010, the term Responsive Web Design was introduced by Ethan Marcotte in an article in A list Apart. He defines the term by flexible/fluid grids, flexible images, and media.

Now we will explain what responsive web design actually does. It enables web pages to adapt to the size of the device on which the webpage is being visited. That means if you are visiting a webpage on your phone, the contents and the layout of the webpage will change according to the size of your screen. The same applies to other devices. This may sound tricky and technical, so we have tried to explain it in quite a simple way in the next section.

How does Responsive Web Design work?

By the use of RWD, many who work on website development in Singapore help website owners and businesses to decrease their bounce rate due to incompatible versions of a site or page for any given device. This approach employs fluid grids for this purpose. Let’s have a look at what it is all about!

Fluid Grids

 We all know that fluid volume changes as the shape of their container changes. The same approach is applied in RWD. The working spaces on a website are in the form of elements. Any text, media(audio, video, image) or advertisements are the elements. The fluid grid approach means that the size of any element should not be an absolute number of pixels and points like old days. Rather, it should be set according to a relative value, like a percentage.

 Let me explain it with an example. If I set the element like 100% and I access the page on my mobile, it will be 100% according to my phone resolution and width and vice versa. If we talk about fluid images, that means placing images in the way that they remain within the containing elements no matter what device they are seen on.

Now we have understood what responsive web design is and how it has eased the website maintenance for a wide variety of devices. Our next agenda in this blog is to explain why you should apply a responsive web design during your website development in Singapore. 

How Responsive web design can help you develop a good eCommerce website

Do you remember you ordered the last pair of pajamas from an online store while lying in your bed? Let me guess, you ordered them while browsing that Singapore eCommerce platform on your phone. While scrolling two or three online stores, you probably passed over one store! And that was just because you were unable to look around on your phone. This is why responsive web design is vital to develop a Singapore eCommerce platform.

Any website cannot afford to lose its traffic just because of a non-interactive website layout. But, for the online store, it is more personal business! If an eCommerce platform in Singapore has a clumsy layout or landing page which doesn’t support different devices, it is more likely to lose its sales and even a prospective customer. When you go to a store, your perception of the store is influenced by the interior designing, discipline, and organization of the store. 

In an online environment, you don’t have a physical interaction with your prospects. The only factor that matters is your communication and your website’s layout. For an online store, their physical layout is their website through which they communicate and form relationships with their customer.

No matter how much time you have spent on developing a perfect design of the website but ignored the responsiveness for different devices, you are going to lose. It is vital that you have a responsive web design in order to properly promote your brand to potential customers. Hence, not employing responsive web design to develop your very own eCommerce platform in Singapore can be no less than a disaster for you! 

Satisfying your customers

Have you ever heard of the quote by  Meghan Keaney Anderson? 

“Don’t push people to where you want to be; meet them where they are.”

In business, you can only be successful if you do things according to your buyer’s persona. Your Singapore eCommerce platform will be the first point of interaction between you and your customer, and if they stay on your page for a while, that clearly means your visitor is someone who is seriously intended to buy something.

And you would never want to lose your that to be a customer only for the reason that your website failed to make him or her comfortable! 

Now, if you are thinking of starting an online store or you work on website development in Singapore and want to understand why responsive design is so important for traffic generation, you would have found the answer to your question.  A bonus tip from our side is that you can easily check if your eCommerce platform in Singapore is responsive to mobile devices by typing in ‘google mobile-friendly test’ in the google search bar! 

Contact us if you require any assistance on eCommerce website designing, or if you have any queries on eCommerce!

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!