Have you ever paid attention to the features on E commerce websites? What are some of the important ones that left an impression on you or are of great significance for consumers like you? In this article, we will be talking about the must-have features for an E commerce website as well as some key points to take note.
User Friendly & Mobile Friendly
E Commerce web that is user friendly, easy to understand and smoothly navigate through can have a positive impact on visitors. This can increase the chance of audiences returning. The same user friendliness and smooth navigation should be applied to the mobile usage too. Not all individuals might have the time to sit in front of a computer and surf the web. Therefore, it is important for e-commerce web to be mobile friendly too so that individuals on the go can enjoy the same pleasant experience.
Navigation
Good navigation helps audiences to save time trying to figure out how the e-commerce website works. A good navigation system is clear cut and simple for the audience to understand. It helps them to find what they are looking for fast and easy, increasing shopping experience and from there, benefit business sales and profit.
Search & Filter
With a filter and search engine, it helps the consumer find what they are looking for without having the need to scroll through all items or pages. Filter helps to narrow down options to desirable results and speed up the shopping process.
High Quality Photography/Videography
Consumers that are shopping on E commerce sites usually rely on pictures or videos to evaluate the product or goods. A good quality picture or video can help appeal to them and increase chances of successful transactions.
Share Feature
By including the feature to share the business product or services, it actually helps businesses to do promotion. The feature is important because it draws other audiences from social media platforms into the web. Normally, consumers use the feature to share it to their families and friends which further increases the trust to the link.
Call to Action
This feature acts as a prompt to get the consumers to take specific actions like buying or signing up et cetera. With a call to action, consumers will know what is the next step to take. Otherwise, they will most probably leave the web without completing their purchase or the desired action.
Live Chat
The feature allows consumers to know that they have access to help whenever they need it. When their questions are answered through live chat, this increases customer satisfaction because of the fast response. Live chat also helps with efficiency.
Reviews/Testimonials
Reviews and testimonials help the consumers to make judgement on the product or services. It is also a feature or platform to gain trust from consumers. Most importantly, reviews by consumers often mention the keywords that help to drive search engine optimization.
Social Media Link
Including social media links on your E commerce web helps to create a strong web presence. Furthermore, most individuals know about social media platforms as well as having the knowledge to operate around. This feature will help grow online traffic and sales.
About Us Page
The page introduces the company to its potential consumers. From here, visitors can get to know more about the business goals, missions as well as vision. This page also shows the visitors how trustworthy and professional you are regarding the insight and personality of your business.
Contact Info / Contact Form
Other than the purpose of allowing consumers to contact the business for enquiries, the contact page or a contact form is there to allow enquiries on collaborations from potential business partners too.
Privacy Policy & FAQ
Privacy policy is very important because it informs visitors on why and what the business will do with the visitors’ information collected through the web. It is a page to show visitors that you can be trusted and that these information will be handled with utmost care.
FAQ stands for frequently asked questions and just like the name suggests, it is a page that provides answers to all commonly asked questions. Most of the consumers will be able to find what they are looking for in this page and can help save time enquiring.
