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Important Pages and Features for E Commerce Website

Have you ever paid attention to the features on E commerce websites? What are some of the important ones that left an impression on you or are of great significance for consumers like you? In this article, we will be talking about the must-have features for an E commerce website as well as some key points to take note.

User Friendly & Mobile Friendly

E Commerce web that is user friendly, easy to understand and smoothly navigate through can have a positive impact on visitors. This can increase the chance of audiences returning. The same user friendliness and smooth navigation should be applied to the mobile usage too. Not all individuals might have the time to sit in front of a computer and surf the web. Therefore, it is important for e-commerce web to be mobile friendly too so that individuals on the go can enjoy the same pleasant experience. 


Good navigation helps audiences to save time trying to figure out how the e-commerce website works. A good navigation system is clear cut and simple for the audience to understand. It helps them to find what they are looking for fast and easy, increasing shopping experience and from there, benefit business sales and profit.

Search & Filter

With a filter and search engine, it helps the consumer find what they are looking for without having the need to scroll through all items or pages. Filter helps to narrow down options to desirable results and speed up the shopping process. 

High Quality Photography/Videography

Consumers that are shopping on E commerce sites usually rely on pictures or videos to evaluate the product or goods. A good quality picture or video can help appeal to them and increase chances of successful transactions. 

Share Feature

By including the feature to share the business product or services, it actually helps businesses to do promotion. The feature is important because it draws other audiences from social media platforms into the web. Normally, consumers use the feature to share it to their families and friends which further increases the trust to the link. 

Call to Action

This feature acts as a prompt to get the consumers to take specific actions like buying or signing up et cetera. With a call to action, consumers will know what is the next step to take. Otherwise, they will most probably leave the web without completing their purchase or the desired action. 

Live Chat

The feature allows consumers to know that they have access to help whenever they need it. When their questions are answered through live chat, this increases customer satisfaction because of the fast response. Live chat also helps with efficiency. 


Reviews and testimonials help the consumers to make judgement on the product or services. It is also a feature or platform to gain trust from consumers. Most importantly, reviews by consumers often mention the keywords that help to drive search engine optimization. 

Social Media Link

Including social media links on your E commerce web helps to create a strong web presence. Furthermore, most individuals know about social media platforms as well as having the knowledge to operate around. This feature will help grow online traffic and sales. 

About Us Page

The page introduces the company to its potential consumers. From here, visitors can get to know more about the business goals, missions as well as vision. This page also shows the visitors how trustworthy and professional you are regarding the insight and personality of your business.  

Contact Info / Contact Form

Other than the purpose of allowing consumers to contact the business for enquiries, the contact page or a contact form is there to allow enquiries on collaborations from potential business partners too.

Privacy Policy & FAQ

Privacy policy is very important because it informs visitors on why and what the business will do with the visitors’ information collected through the web. It is a page to show visitors that you can be trusted and that these information will be handled with utmost care. 

FAQ stands for frequently asked questions and just like the name suggests, it is a page that provides answers to all commonly asked questions. Most of the consumers will be able to find what they are looking for in this page and can help save time enquiring.

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.