Important Pages and Features for E Commerce Website

Have you ever paid attention to the features on E commerce websites? What are some of the important ones that left an impression on you or are of great significance for consumers like you? In this article, we will be talking about the must-have features for an E commerce website as well as some key points to take note.

User Friendly & Mobile Friendly

E Commerce web that is user friendly, easy to understand and smoothly navigate through can have a positive impact on visitors. This can increase the chance of audiences returning. The same user friendliness and smooth navigation should be applied to the mobile usage too. Not all individuals might have the time to sit in front of a computer and surf the web. Therefore, it is important for e-commerce web to be mobile friendly too so that individuals on the go can enjoy the same pleasant experience. 


Good navigation helps audiences to save time trying to figure out how the e-commerce website works. A good navigation system is clear cut and simple for the audience to understand. It helps them to find what they are looking for fast and easy, increasing shopping experience and from there, benefit business sales and profit.

Search & Filter

With a filter and search engine, it helps the consumer find what they are looking for without having the need to scroll through all items or pages. Filter helps to narrow down options to desirable results and speed up the shopping process. 

High Quality Photography/Videography

Consumers that are shopping on E commerce sites usually rely on pictures or videos to evaluate the product or goods. A good quality picture or video can help appeal to them and increase chances of successful transactions. 

Share Feature

By including the feature to share the business product or services, it actually helps businesses to do promotion. The feature is important because it draws other audiences from social media platforms into the web. Normally, consumers use the feature to share it to their families and friends which further increases the trust to the link. 

Call to Action

This feature acts as a prompt to get the consumers to take specific actions like buying or signing up et cetera. With a call to action, consumers will know what is the next step to take. Otherwise, they will most probably leave the web without completing their purchase or the desired action. 

Live Chat

The feature allows consumers to know that they have access to help whenever they need it. When their questions are answered through live chat, this increases customer satisfaction because of the fast response. Live chat also helps with efficiency. 


Reviews and testimonials help the consumers to make judgement on the product or services. It is also a feature or platform to gain trust from consumers. Most importantly, reviews by consumers often mention the keywords that help to drive search engine optimization. 

Social Media Link

Including social media links on your E commerce web helps to create a strong web presence. Furthermore, most individuals know about social media platforms as well as having the knowledge to operate around. This feature will help grow online traffic and sales. 

About Us Page

The page introduces the company to its potential consumers. From here, visitors can get to know more about the business goals, missions as well as vision. This page also shows the visitors how trustworthy and professional you are regarding the insight and personality of your business.  

Contact Info / Contact Form

Other than the purpose of allowing consumers to contact the business for enquiries, the contact page or a contact form is there to allow enquiries on collaborations from potential business partners too.

Privacy Policy & FAQ

Privacy policy is very important because it informs visitors on why and what the business will do with the visitors’ information collected through the web. It is a page to show visitors that you can be trusted and that these information will be handled with utmost care. 

FAQ stands for frequently asked questions and just like the name suggests, it is a page that provides answers to all commonly asked questions. Most of the consumers will be able to find what they are looking for in this page and can help save time enquiring.

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!