Importance of Business Website

What is it?

To start off, individuals have to understand the difference between web pages and websites. To put it simply, it is a digital platform where multiple web pages come together to form into a website. And why is it important for a company to have its own business website? We shall talk about the benefits as well as the things to note when creating a business website.

Why The Need To?

There are a couple of benefits a business can profit from by having a website and one of the most important factors is that a website can provide a 24/7 business showcase to consumers regardless of what timezone they are living in. This increases the percentage of business exposure because imagine, after business hours and you are keen to purchase a particular product, you realize you have the option of shopping it from the web. Consumers also benefit from a business webpage because they get to enjoy the convenience which in turn increases the consumer satisfaction. 

Another reason for businesses to implement a website is to gather statistics about the visitors that visit their web. These statistics can range from countries, the duration a particular visitor stays as well as the most visited webpage from the website. From these statistics, businesses can then analyze and come to conclusion on the bestselling product based on their web purchases and also what nationals the highest number of visitors come from. Better business decisions can then be implemented to target these audiences and allow the business to profit. 

We are now in a technology era where most if not all individuals are using a smartphone or devices with accessibility to the web. Businesses should understand that by taking advantage of the technology we have today, they can attract the new and retain the old consumers through a business website. A professional website will increase credibility and legitimacy to visitors so that consumers feel safe to purchase a certain product or services. 

What To Take Note?

Before a business starts setting up a website, there are a few things to take note of that can have a strong impact on the visitor flow and future growth of the business. The first thing to keep in mind is that the user interface of the website has to be user friendly. By user friendly, it means that the usage appeals to the users and that it is easy to learn and understand. 

While the younger generation may not have any problems in user interface experiences, businesses have to ensure that the same experience has to be pleasant for new categories in the digital field like the older generation. This helps to attract a new group of consumers to the products or services and increase business profit. 

The next thing to note in setting up a website is to always have a separate webpage for contacting purposes. This webpage includes the location which uses google map to allow consumers or keen business partners to know the exact location of the company, business or store location. Also, the ‘Contact’ page includes details such as contact numbers and emails for the ease of communication or any assistance required by consumers and business partners. 

An additional webpage called the ‘Mailing List’ is also there for interested consumers to enter their email addresses to subscribe so that businesses can update them on any product or service details. This is a good marketing strategy because consumers are not forced to subscribe and feel more at ease when visiting the website. 


We see numerous business websites that are taking good advantage of the technology now and it is inevitable that these digital platforms are important to business growth because of the increasing number of digital literate individuals in the world. All in all, businesses can be certain to gain an increase in exposure and traffic for their products or services by implementing websites that are user friendly and professional. 

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!