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How to Design an E-Commerce Website That Keeps Customers Engaged

Are you in the process of designing or developing an e-commerce website? 

If so, this article is for you! It covers everything you need to know about designing an e-commerce website that will keep your customers engaged.

Making Your Website User-Friendly

A user-friendly e-commerce website is one that provides a seamless experience for customers. Make sure to have clear, concise product descriptions with high-quality images and an easy-to-use search function.

In addition, a user-friendly website should have a streamlined checkout process that requires minimal effort from the customer. This can include the option to save their shipping and payment information for future purchases, as well as offering multiple payment options.

Optimizing for Search Engines

Designing an e-commerce website that is optimized for search engines is important for attracting new customers. Make sure to include relevant keywords throughout your website, particularly in product descriptions and meta tags. This means having product descriptions that talk about your product, mentions the colours and gives information that Google can read. Instead of uploading a photo about the details of a pair of shoes, write a short description about it. Mention it’s colour, sizes and brand names.

Having a blog or other content on your website can also improve your search engine rankings and give customers a reason to come back to your site.

Providing Great Customer Support

An e-commerce website that keeps customers engaged must have excellent customer support. This includes a clear and easy-to-find contact page, with multiple ways for customers to get in touch such as email, phone, or live chat. There are many live chat options that are free-of-charge for a limit, such as Zopim, that allow eCommerce platforms to answer questions and build a strong customer base.

Having a dedicated FAQ section can also help customers quickly find answers to common questions, which can improve their experience and increase the likelihood of a purchase. One issue that many customers have is lack of information about shipping and payments. A lot of global customers buy from American or Singaporean or Chinese platforms. But they are often doubtful of the shipping times or receiving deliveries on time. That’s exactly why you should make this clear!

Designing the Layout of an E-Commerce Website

The layout of an e-commerce website is a key factor in customer engagement.  In order to keep customers engaged, layouts need to be uncluttered and should follow a logical order. Effective layout design keeps your visitors on the page and not clicking away. A great UX/UI design can help improve the overall user experience and keep customers engaged.

To achieve a user-friendly layout, it’s essential to think about the placement of different elements on the page, such as the navigation menu, search bar, and calls to action (CTAs). The navigation menu should be clear and easy to use, with intuitive labels that help customers find what they’re looking for quickly.

The search bar should also be prominently displayed, and it should be easy to use, providing relevant search results to customers. Additionally, CTAs such as “add to cart” or “buy now” should be easily identifiable and strategically placed to encourage customers to take action.

Effective ways to Meet Your Brand Needs

When designing an e-commerce website, it’s important to identify the main goals of your business and make sure you’re designing something that will be effective. 

You’ll want to make sure your website is easy to navigate and has a layout that makes it easy for customers to find what they’re looking for. The design should also be aesthetically pleasing and fit in with the image and vision of your brand.

Developing a Responsive Ecommerce Web Design

A responsive eCommerce website design allows customers to use the site with ease on any device, including desktops, laptops, tablets, and smartphones. It is also important to have a well-planned navigation system that is easy to understand.

Design Tips for Standing Out from the Crowd of Competitors

Keep the design simple. It’s more difficult for people to process too much information at once. Stick to one or two fonts on your website – not more than three. These are the most important factors that will make your site stand out from the pack of competitors.

In Summary

The lesson from this article, as from the book “The Reengineering Revolution“, is that you should not make changes to your website unless they move you in the desired direction.For details on eCommerce design packages, contact WLP Digital Solutions for a free consultation today!

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Poor experience with WLP

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