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How Gary Vee does marketing

Gary Vee is an influencer and probably one of the best marketers in the world. He’s famously known for being harsh, blunt, energetic and entertaining. He’s also known for making $90M from NFTs in 90 days. That’s literally $1M per day.

Clearly, there’s a lot to learn from Gary Vee and a ton that he does both on-screen and off-screen. Let’s break down a couple of things that he’s done.

He provided free advice for years and cashed those “IOUs” in

We mentioned quickly that he made $90M in 90 days. Gary Vee did this by following the steps in his book Jab Jab Jab Right Hook in which talks about giving free things for a very long time, and finally getting the reward after months if not decades of free help and value. So he followed his own book and after years of talks and free videos and advice, he finally made his ask and made $90M from his NFTs.

He also made his NFTs into an entry ticket into VeeCon, an in-person conference that he hosts about Web3, technology, business and the future in general. Buying a VeeFriends NFT is also a way to connect and become friends with Gary Vee. If you’re a real estate agent who really wants to get Gary as your client, buying a VeeFriends NFT might be the first step in trying to connect with him. It’s essentially “buying” you an opportunity to expand your network by connecting with Gary and other entrepreneurs like himself.

Gary uses social media to tell a story

Most companies use Instagram, Facebook and Tiktok to showcase their products and talk about discounts and sales. Occasionally, they may post a photo of a celebrity with their shoes like Charli D’Amelio wearing Holister clothing.

Instead, Gary uses Tiktok and Instagram (especially) to share his own personal stories. He talks about his own personal life and how he loves getting up early in the mornings. He talks about getting up at 6am and planning every second of his day. He talks about three and four minute meetings and being constantly on the move and he loves it.

He also uses his platforms to interview others and help share their stories by asking them questions and having a conversation with them. For instance he spoke with Ryan Serhant in Agent 2021 and posted the entire talk to his Youtube channel. Your Instagram page or Youtube channel doesn’t just have to contain videos and posts about yourself. You can share stories about others which in turn will help showcase yourself as a storyteller and build your own following. Joe Rogan does it. Lex Friedman does it. And you can too.

He talks a big talk

Finally, Gary talks a big talk – he has said on multiple occasions that he’s building the greatest marketing agency of all time. He’s very confident about it, he’s said it multiple times at events and in videos and he does a lot to work towards this mission.

Gary goes to a ton of events, talks with a ton of influencers and people, and has a huge network due to his podcast, Youtube channel, personality and outreach. He also has a huge team behind him that helps him with his quest of building the best marketing agency of all time, and he has a lot of past experience like helping his dad grow his wine business Wine Library from $3M to $60M in revenue in just one year!

At the end of the day, there’s only one Gary Vee but there’s a lot to learn from him. A lot that he does is out there and you can literally spend hours watching his videos only left speechless at how he’s able to do so many things with just 24 hours in a day like everyone else.

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