TikTok is a social media platform that has exploded in popularity in recent years, particularly among younger audiences. With its focus on short-form, creative video content, TikTok has the potential to be a powerful tool for eCommerce shops looking to grow their businesses. Many businesses now also use mobile apps, and mobile apps marketing to grow their business.
In 2023, more and more businesses will prioritise TikTok as a key part of their social media marketing strategy in the following years.
Showcase your products
One of the most effective ways to use TikTok is to showcase your products through creative and engaging video content. This could include short, fun product demonstrations, behind-the-scenes looks at your business, or even just creative ways to showcase your products in action. By using TikTok to visually showcase your products, you can give potential customers a better sense of what you offer and what makes your products unique.
Use hashtags to reach new audiences
TikTok is built around the use of hashtags, and using relevant hashtags can help you reach new audiences. For example, if you sell outdoor gear, you might use hashtags like #hiking to reach users interested in those topics. By using relevant hashtags, you can tap into the TikTok community and get your products in front of new potential customers.
Collaborate with TikTok creators and do partnerships
Another way to use TikTok to grow your eCommerce shop is to collaborate with popular TikTok creators. Many TikTok creators have large followings and can help you reach a wider audience. You can offer to send them your products in exchange for a review or feature in one of their videos. This can be a great way to get your products in front of a large, engaged audience.
Run TikTok ads
In addition to organic content, you can also use TikTok’s ad platform to reach new audiences. TikTok offers a range of ad formats, including in-feed video ads, branded hashtags, and branded effects, and you can use these tools to target specific users based on their interests and demographics. By running TikTok ads, you can reach a wider audience and drive more traffic to your eCommerce shop.
Use TikTok to tell your brand’s story
In addition to showcasing your products, TikTok is also a great platform for telling your brand’s story. You can use TikTok to share the values and mission of your business, and to show your customers the people and processes behind your products. By telling your brand’s story on TikTok, you can build a stronger connection with your customers and create a more authentic and engaging brand experience.
For example, Wildflower Cases is an American fashion brand that used social media marketing to share its founding story of how the Carlson family ran into Miley Cyrus in a restaurant, which helped jumpstart their company.