ANNOUNCEMENT: It has come to our attention that WLP Digital's name and logo has been misrepresented and misused.

Benefits of Going Digital

Traditional marketing methods such as advertising on television or radios can be costly especially for new start-ups and small-medium enterprises in Singapore. One of the reasons small-medium enterprises choose to go digital is because they could not afford the common marketing methods by big enterprises like advertisement on the television or radio. A business going digital means that it is converting perhaps some aspects of manual labor to digital and that it will go paperless. Or that the platform used to communicate with the consumers will be switched to digital.

The benefits of doing so is that it helps these small-medium enterprises save cost and increase efficiency. The cost saved from the conversion can then allow the companies to invest on more promising projects for the company to grow. Also, going digital helps the business to have an increased percentage of data accuracy.

No one can guarantee that there will not be accidental human mistakes or leakage when data of the business is handled manually. By going digital, the data is well protected and does not suffer miscalculations. Also, companies can better allocate their manpower on more important business goals or projects that can bring in profit and development.

A company will be able to improve and be a professional in the field when it’s team members are exposed to works that promote growth and acquiring skills. It is therefore beneficial for a company to go digital when possible so that they can free up manpower for the team to be engaged in more challenging work.

Following The Trend

It used to be Facebook and Twitter a few years ago but nowadays, Instagram is going strong. We see numerous business owners making good use of social media platforms to introduce their branding or services. While making use of social media is useful in exposing your business, it is also important to note the trend that the community is going for.

Digital platforms are changing too and understanding how a platform works can help increase the productivity of communicating with the audience. Furthermore, using a platform with a higher number of community usage can speed up exposure and familiarity of the business.

Another important benefit of going digital is that business operators can fare better than their competitors because they are reaching out to more consumers and having a broader range of consumer data analysis compared to their competitors.

Many times, social media platforms allow consumers to provide comment, review or feedback that are visible to the public. Business owners can then obtain information on how well their competitors are faring and make the right adjustments to improve.

Welcoming Consumers from a New Channel

Business owners can welcome a new group of consumers by going digital. This is because in today’s technology, we can assume that a particular group of individuals choose digital platforms for ease of product comparison and purchasing that can help them with both cost and time saving.

With a wider range of consumer data for the business to do analysis on, it can benefit the company to plan and better promote their products or services based on consumer likes and dislikes.

Enhance Consumer’s Experience

The best part of going digital is that it has the ability to showcase specific products to consumers based on their search results and needs. A user friendly platform can enhance consumer’s experience and leave a good impression so that there is a higher chance of repeated purchases.

Another benefit of going digital is that business owners can use the platform to target specific users such as youngsters because they are the group with the highest social media knowledge and exposure. Business owners can further attract more lines of consumers through these youngsters. For example, an individual will get to enjoy special deals or promotions when he or she posts a picture of the product or service on another social media platform with hashtags on.

This will increase consumer satisfaction when they receive special deals and also draw in patronage from various digital platforms.

Opportunities of Expansion in Emerging Market

The market is opening up to multiple possibilities and businesses going digital will have the advantage because they already have the experience and knowledge on the conversion of data compared to enterprises that are still on manual labor.

Because of the data and niche analysis from going digital, companies can better identify possible market opportunities to provide services so that these needs from emerging markets can be taken care of. These new services will then be another growth and profit opportunity for the business to develop and expand.


The reason why companies are able to better target audiences based on their needs by going digital is because of the technology that we have in this era. By cleverly taking advantage of what is provided to us in today’s time, business owners can see the benefits brought to them by going digital.

In conclusion, when a business is able to reach more audience through different platforms and satisfy their needs, this will help them bring in revenue and do planning for further business strategies.

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.