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Benefits of Email Marketing

Email marketing is the use of email where it contains advertising content to introduce business products and services to different groups of audience. These audiences can range from new to already existing consumers that the business list has. 

Most businesses do segmentation where their consumers are listed into different categories. They might have consumers that are new to the product and have made transactions once or twice, consumers that are frequent customers and have repeated purchases more than ten times or even people that have no transaction records with the business but are potential consumers in the future. 

Businesses then make different email templates to target these different groups of consumers. Content marketing by email is a great way to attract new and old consumers because it feeds them the answers they are probably looking for. 

Learn The Stats

When emails are sent, businesses with email statistics software that helps with data and analytics are able to see the numbers of clicks that are generated from their recipients. In this way, businesses can have an idea on what works best and do the required email content editing based on the percentage of clickthrough obtained from recipients. 

Reachable By Any Device

Businesses should take advantage of the increasing number of smartphone users and technology literacy rate of the community because when marketing is done by email, it can be guaranteed that the number of recipients will be higher than distributing physical pamphlets or inserting flyers into letterboxes as this papers will most likely be thrown away by receivers.

Cost-Saving Method

As mentioned above, physical pamphlets or flyers are rarely seen in today’s time because it takes a lot of manpower and cost to do so. We have the cost that is required from purchasing the stacks of papers, the cost that comes from manpower where businesses will be required to engage individuals to distribute the flyers for them. And we also have the cost that comes from engaging with a printing company. By implementing email marketing, businesses can even set the date and time for the emails to be sent to all targeted consumers in one go. Email marketing is therefore a very efficient and cost saving method to convey the required advertising message to consumers.

Maintaining Business-Consumer Relationships

Before the popularity of email marketing by businesses, calls were made to pull in consumers and increase exposure. However, there were negative reactions to the method because not everyone liked the idea of picking up calls from unknown numbers and find themselves stuck in a situation where accepting the offer seems a tad too much and hanging up the call seems too rude. 

With email marketing, consumers can have the option of reading it or ‘mark as read’ without much to consider. Interested consumers will also have the option of visiting the business web through the link or make the contact by calling from the details stated in the email. Besides, it is a good communication tool to keep consumers updated on business plans and special deals. 

Long Lifespan

Social media posting can draw a huge traffic to your business web, product or services but the downfall is that the posting gets replaced by competitors because most of the social media users have set their pages to showing only the recent post. While it is possible for businesses to update now and then so that their posting lingers at the top, it can be deemed as an unfavorable act because consumers might find it unpleasant to see the same content postings every now and then.

Email on the other hand stays in ‘bold’ wording if the receiver does not read it unless he or she marks it as read. It is harder for an individual to miss an email compared to missing a social media posting and this itself already helps the business increase the percentage of reaching out to the consumers with more success rate. 


Email is a very strong and efficient communicating tool in today’s digital world. People use email for business purposes, school, contacting and document sharing etc., it is a great tool to connect with different people and businesses can use email marketing as a way to identify the needs of their consumers and do the necessary targeting in order to fulfill the needs and increase customer satisfaction. 

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

Best digital marketing company that i have worked with so far! Responsive, responsible and results oriented. My previous digital company left me hanging with a non completed website. So i went to source around around and found this singapore digital marketing company. They provided me with awesome advice and is driving my sales growth via both google and facebook marketing. Glad i found them. Thank you

Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.