5 Tips to improve social media engagement on your website

Your website is the equivalent of a digital storefront for your business. The first thing your employees, clients and friends know about your business is your website. Companies spend millions putting their company website URL on billboards. 

And social media marketing is no doubt a powerful business and marketing tool too. People now spend more time on their phones and social media than ever. A good modern-day business has both a great user-friendly website and an active social media presence. And publishing a blog post now and then isn’t enough. You have to engage with your customers and post interesting new content.

#1 Ensure that your website is mobile-friendly

It is critical to give website visitors a mobile-optimised experience. Cell phones and tablets were used by roughly 52.7% of internet users in 2020. This is only expected to grow.

Being an unfriendly-mobile website guarantees that your clients will hate using your website and reading anything about your company. And don’t expect them to subscribe to your Youtube channel or Instagram page if they don’t like your website. If they hate using your website, they hate your brand. Always make it easy for your customers.

Think about this – if you’re an eCommerce company, why would you make it difficult for your customers to find the checkout button? You would want to make the shopping experience as seamless as possible. Some companies even go as far as to develop a mobile app! No one is saying that you should invest thousands in an app. But a mobile-friendly website is something that nearly everyone can do.

#2 Reduce the bounce rate

The bounce rate is the rate at which visitors arrive at and leave your website. It gets worse when they leave without even looking around or purchasing anything. Your target bounce rate should be as low as possible. As mentioned before, a mobile-friendly site will improve user experience which will reduce the bounce rate.

But making your content interactive, such as adding gifs and using your company colours are other ways to reduce bounce rate too. Site speed and adding your social media share buttons are important too – which is why you should pick a good ecommerce development company who’s experienced in using the most lightweight themes and frameworks.

#3 Encourage social sharing

Social networking is one of the simplest and most effective ways to drive visitors to your website. The more people who share your website’s content on social media, the more people will see it. This might lead to an increase in income for your company.

You must make it possible for your existing blog readers to share the contents of your website on their social media accounts by putting social media share buttons on your website, so that their friends and other people in their circles may view your content and be encouraged to visit your website.

#4 A clear navigation structure

Your website’s navigation structure is very important. This is especially so for an eCommerce website where making it difficult for your users to find the cart can lead to an immediate loss of sale. A poor navigation structure is like being lost in a large building with no knowledge of where to turn. A good web developer will design a website so that users know where to go if they need any information. 

Say that you have a financial advisor website. Is a web visitor reading a blog post about what a bond is? You should link similar posts such as posts about stocks or a contact page for your web visitor to reach out to you.

#5 Improve SEO

Every business needs SEO. You want your website to be found fast, and even better, you want it to be seen before your competitors. To do this, your web or eCommerce development company must also have experience with eCommerce SEO. One thing that Google likes to see is a company with a strong social media presence. You should integrate your Youtube channel and an Instagram page. Make Google know that your website belongs to a real company run by real people.

You may improve your website’s SEO rating by regularly posting relevant material, making excellent use of metadata, employing relevant keywords, and making your website search engine-friendly.

In conclusion

To ensure the success of your website, you must employ excellent web design techniques, particularly those that are user-centred. As you can see, there are several simple things you can do to improve the load time and efficiency of your website.

WIth WLP Digital, we ensure that your website is optimised to engage your audience on social media. Contact us today for more information.

Thomas LimThomas Lim
04:54 29 Jan 22
I have to admit that working with WLP Digital Ecommerce team has been awesome. Information provided was accurate and responses are very fast. Direction of our F&B company digital marketing campaign are clear and highly result driven. Thank you for driving up our marketing and sales!
sheena tecksheena teck
06:48 09 Jan 22
WLP Digital has a great team that helped me develop my online website for my customers to purchase easily. I have also engage their social media marketing management which has tremendously increase my sales revenue. I like the professionalism of their digital consultant and my digital campaign manager has always provided me with quality data to allow me to plan my marketing strategy with them together. Keep up the great work!
Elizabeth LEEElizabeth LEE
03:14 09 Jan 22
We were novices in term of website design but we were really fortunate to dealt with a professional digital solutions team @ WLP Digital.The project team handheld us through the whole process. They were earnest and prompt in answering all our queries and concerns, and always on hand to offer practical solutions that led to the successful launch of our corporate website. Keep up the great work ! ^^
Khoo Beng hwaKhoo Beng hwa
03:03 09 Jan 22
We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.
chai mok fatchai mok fat
09:45 17 Nov 21
Would love to thank the website developer for their professional service in revamping our website. Our project manager's product knowledge is excellent and is able to offer us good advice on how to enhance our corporate website design and website product listings. She is also very accommodating to some of our technical requests which are out of the norm. Web development stays on schedule and WLP digital ultimately launch our website in a timely manner. Impressive by the web design work and flow!