Your website is the equivalent of a digital storefront for your business. The first thing your employees, clients and friends know about your business is your website. Companies spend millions putting their company website URL on billboards.
And social media marketing is no doubt a powerful business and marketing tool too. People now spend more time on their phones and social media than ever. A good modern-day business has both a great user-friendly website and an active social media presence. And publishing a blog post now and then isn’t enough. You have to engage with your customers and post interesting new content.
#1 Ensure that your website is mobile-friendly
It is critical to give website visitors a mobile-optimised experience. Cell phones and tablets were used by roughly 52.7% of internet users in 2020. This is only expected to grow.
Being an unfriendly-mobile website guarantees that your clients will hate using your website and reading anything about your company. And don’t expect them to subscribe to your Youtube channel or Instagram page if they don’t like your website. If they hate using your website, they hate your brand. Always make it easy for your customers.
Think about this – if you’re an eCommerce company, why would you make it difficult for your customers to find the checkout button? You would want to make the shopping experience as seamless as possible. Some companies even go as far as to develop a mobile app! No one is saying that you should invest thousands in an app. But a mobile-friendly website is something that nearly everyone can do.
#2 Reduce the bounce rate
The bounce rate is the rate at which visitors arrive at and leave your website. It gets worse when they leave without even looking around or purchasing anything. Your target bounce rate should be as low as possible. As mentioned before, a mobile-friendly site will improve user experience which will reduce the bounce rate.
But making your content interactive, such as adding gifs and using your company colours are other ways to reduce bounce rate too. Site speed and adding your social media share buttons are important too – which is why you should pick a good ecommerce development company who’s experienced in using the most lightweight themes and frameworks.
#3 Encourage social sharing
Social networking is one of the simplest and most effective ways to drive visitors to your website. The more people who share your website’s content on social media, the more people will see it. This might lead to an increase in income for your company.
You must make it possible for your existing blog readers to share the contents of your website on their social media accounts by putting social media share buttons on your website, so that their friends and other people in their circles may view your content and be encouraged to visit your website.
#4 A clear navigation structure
Your website’s navigation structure is very important. This is especially so for an eCommerce website where making it difficult for your users to find the cart can lead to an immediate loss of sale. A poor navigation structure is like being lost in a large building with no knowledge of where to turn. A good web developer will design a website so that users know where to go if they need any information.
Say that you have a financial advisor website. Is a web visitor reading a blog post about what a bond is? You should link similar posts such as posts about stocks or a contact page for your web visitor to reach out to you.
#5 Improve SEO
Every business needs SEO. You want your website to be found fast, and even better, you want it to be seen before your competitors. To do this, your web or eCommerce development company must also have experience with eCommerce SEO. One thing that Google likes to see is a company with a strong social media presence. You should integrate your Youtube channel and an Instagram page. Make Google know that your website belongs to a real company run by real people.
You may improve your website’s SEO rating by regularly posting relevant material, making excellent use of metadata, employing relevant keywords, and making your website search engine-friendly.
To ensure the success of your website, you must employ excellent web design techniques, particularly those that are user-centred. As you can see, there are several simple things you can do to improve the load time and efficiency of your website.
WIth WLP Digital, we ensure that your website is optimised to engage your audience on social media. Contact us today for more information.