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5 Tips to improve social media engagement on your website

Your website is the equivalent of a digital storefront for your business. The first thing your employees, clients and friends know about your business is your website. Companies spend millions putting their company website URL on billboards. 

And social media marketing is no doubt a powerful business and marketing tool too. People now spend more time on their phones and social media than ever. A good modern-day business has both a great user-friendly website and an active social media presence. And publishing a blog post now and then isn’t enough. You have to engage with your customers and post interesting new content.

#1 Ensure that your website is mobile-friendly

It is critical to give website visitors a mobile-optimised experience. Cell phones and tablets were used by roughly 52.7% of internet users in 2020. This is only expected to grow.

Being an unfriendly-mobile website guarantees that your clients will hate using your website and reading anything about your company. And don’t expect them to subscribe to your Youtube channel or Instagram page if they don’t like your website. If they hate using your website, they hate your brand. Always make it easy for your customers.

Think about this – if you’re an eCommerce company, why would you make it difficult for your customers to find the checkout button? You would want to make the shopping experience as seamless as possible. Some companies even go as far as to develop a mobile app! No one is saying that you should invest thousands in an app. But a mobile-friendly website is something that nearly everyone can do.

#2 Reduce the bounce rate

The bounce rate is the rate at which visitors arrive at and leave your website. It gets worse when they leave without even looking around or purchasing anything. Your target bounce rate should be as low as possible. As mentioned before, a mobile-friendly site will improve user experience which will reduce the bounce rate.

But making your content interactive, such as adding gifs and using your company colours are other ways to reduce bounce rate too. Site speed and adding your social media share buttons are important too – which is why you should pick a good ecommerce development company who’s experienced in using the most lightweight themes and frameworks.

#3 Encourage social sharing

Social networking is one of the simplest and most effective ways to drive visitors to your website. The more people who share your website’s content on social media, the more people will see it. This might lead to an increase in income for your company.

You must make it possible for your existing blog readers to share the contents of your website on their social media accounts by putting social media share buttons on your website, so that their friends and other people in their circles may view your content and be encouraged to visit your website.

#4 A clear navigation structure

Your website’s navigation structure is very important. This is especially so for an eCommerce website where making it difficult for your users to find the cart can lead to an immediate loss of sale. A poor navigation structure is like being lost in a large building with no knowledge of where to turn. A good web developer will design a website so that users know where to go if they need any information. 

Say that you have a financial advisor website. Is a web visitor reading a blog post about what a bond is? You should link similar posts such as posts about stocks or a contact page for your web visitor to reach out to you.

#5 Improve SEO

Every business needs SEO. You want your website to be found fast, and even better, you want it to be seen before your competitors. To do this, your web or eCommerce development company must also have experience with eCommerce SEO. One thing that Google likes to see is a company with a strong social media presence. You should integrate your Youtube channel and an Instagram page. Make Google know that your website belongs to a real company run by real people.

You may improve your website’s SEO rating by regularly posting relevant material, making excellent use of metadata, employing relevant keywords, and making your website search engine-friendly.

In conclusion

To ensure the success of your website, you must employ excellent web design techniques, particularly those that are user-centred. As you can see, there are several simple things you can do to improve the load time and efficiency of your website.

WIth WLP Digital, we ensure that your website is optimised to engage your audience on social media. Contact us today for more information.

Based on 36 Reviews

I would like to thank Charmine for her excellent service with regards to a digital marketing solution we engaged them to do. Would strongly recommend anyone to engage them for their solutions.

Professional and dedicated Team to trust your business needs with

I would like to express my gratitude to WLP Digital's team. I've engaged WLP Digital for their Ecommerce Web Development and Social Media Marketing services to digitalise my business. Shi Qi, Shiu Wen, and WLP Digital's team are so helpful and dedicated their time and efforts in handling my projects. I first approached Shiu Wen for a non-oblogation consultation. She explained all the details and guided me along the process. During the website development and videoshooting for my marketing campaign, WLP Digital's team support and match to my availability timing, whichever it works out for both parties. I really appreciate all the hard work!

Great experience with my Singapore online shop website! They help me to create online shop website and design it beautifully. Awesome support and project team too! High recommended for their digital marketing packages also. Drove me enough leads for my new skincare business

Thank you to Carena and Shiu Wen who help me to create an ecommerce website for my jewellery business. The team are young and energetic. I appreciate their time to come over to my shop to guide us and assist us along the way. Much thanks to WLP Digital team.

I would like to thanks to WLP team especially Fish and her project team. Our company has been engaging WLP Digital for website creation. The team are attentive and knowledgeable during the meetings. They have been really helpful and support us along the process. Grateful for the good service!

We've engaged WLP Digital for the Ecommerce website development. We have a great experience with the team. They are open to share their thoughts for my business and are willing to guide me along the way

WLP has been professional in their project handling of our e-commerce web design. we are happy with their service.

I would like to thanks to WLP Digital team, especially Shiu Wen for the Ecommerce Website development. She is very helpful and nice to speak to. She provide good advice for my website development. Appreciate it.

I would like to give special thank to WLP team for their patience and professional service for our Web development project! Especially Shiu Wen and Carena for their patience and understanding whenever asked for inquiry during off work hours Thank you for your hard work!!

Appreciate Shiu Wen & Zhi min patience in assisting me throughout the process. Well done teams!

WLP team is efficient, well done

Good and professional. Highlighting their stuff .Ms Fish

Best digital marketing company in Singapore! The returns on my social media marketing is tremendous! The digital marketer guided and pinpointed our marketing campaign allowing us to achieve very good return on investments! Very high recommended for retail shops like me

They are the BEST of the BEST. Thank you to Shiu Wen, Tristine and WLP Digital's team for the support and assistance for the ecommerce website.

Has been helpful in time.

6 Stars! Excellent facebook marketing campaign results and videography ! The team is nice to work with and they really take care of you and company's online digital presence

Well done WLP Digital ! Shiu wen and her team are very helpful and supportive. They explain all the details clearly to me and guide me along the way in developing the e-commerce website for my company. They are friendly and cheerful team. I am impressed with their excellent service.

Poor experience with WLP

Glad to know WLP Digital and the team. I engaged WLP Digital for my website. Shiu Wen and Carena are responsible, young and energetic when they explain all the details to me. During the training session, the teams are very patient towards all of us even we have no clue how the website work. Good job WLP's team!

Took up a E-commerce plan with WLP with government grant up to 80% for my F&B business. The project completed successfully with the good support from the sales and project team. Thank you WLP and highly recommended for their services.

It was so nice to have support in developing my company website from my accounting experts at WLP group ! Thank you for your patience and support 🙏🏻

Is happy to have WLP to develop our website. They provide professional service and always with prompt response and patient before and after sales service. Thanks ShuiWen (sales) and ZhiMin (Project)for their effort provided. Just to share u can contact Shui Wen at hp 92924858.

Is great to engage WLP to design our website. The team provide an professional service with responsive & patience attitude. Like to thanks ShuiWen, Zhi Min and the team for their hard work too .

The teams provide a good job. Sales (ShiuWen)and project team (ZhiMin)are patient and respond promptly when hv doubt. 👍👍Just to share you can whatsapp her @90924858.

I am writing to commend Teo & her backend support team, for assisting us on our company's website. She was very helpful and responded to our request swiftly. Thank you for the great service !

I would like to extend my sincere thanks to Bryan for helping us resolved our issue timely all the time. As we are quite new to the system, they have taken their time out to come down and guide us patiently. WLP Digital team has given us the assurance that we are in good hands. Thank you!

- We had an amazing experience with WLP Digital. Their sales person and the project team are really helpful and patient when explaining the details to me. I have no idea how to start my online business at the beginning stage. Teo and her team encourage me and guide me step by step until today I could sell different kinds of house living products online by myself. Keep it up and thank you guys!

Shiu Wen was very helpful and dedicated to help improve our Ecommerce website and also proposed new add-on features to help boost our company's productivity and online sales. I'm really grateful for WLP Digital support team who had also provided training to guide us on how to use and manage our website. Highly recommended if you are looking to setup Ecommerce web development services.

I have worked with WLP Digital for our Ecommerce Web Development, Shiu Wen & Team has been prompt and helpful with our questions that we have during the onboarding and web development. Thank you for being so patience !

I would like to give special thank to WLP team for their patience and professional service for our Web development project! It has been a very pleasant working experience with them. They guided me through the design to programming phase patiently and sincerely. Their recommendation to enhance my website is also very relevant & modern. I have also signed up for their social media marketing as well ! Thank you WLP Digital for the great work and patience ! =)

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Good to know the team that I am working with is young, responsive and energetic. They provide good quality customer service. I like how their customer orientation of coming down to my office to meet in order to get information and instructions clearer. Website development is very smooth and took shorter than quoted timing to complete. Overall, very positive experience. Compliments to the good customer service experience. Keep it up team!

We had a great time working with the digital solutions team from the WLP Digital. Bryan is well equipped with the professional knowledge needed to clarify all our doubts. Furthermore, we can always obtain prompt responses from him where he is always patient when explaining to us.