5 things to look for in a good social media marketing consultant in Singapore
No matter if you are a big brand or a small business, you cannot ignore the importance of social media marketing Singapore and brand presence. There are a large number of social media agencies in Singapore, but it is very important that you choose the most appropriate digital marketing consultant in Singapore for your company! This is because choosing your social media marketing campaign is just like looking for attire, you need to pick one that can accommodate your needs and fulfill your requirements. None of us ever comprises our impression, whether it is about our fashion sense or intellect. This is similar in business; a poorly timed marketing campaign can make your business suffer, as well as deal a blow to your reputation.
Managing your social media marketing campaign is very important for your online business. The same thing was said by Jeff Bezos: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Only a good social media agency in Singapore can help you optimize your social media campaign and find the right strategy for your potential. Finding a good digital marketing consultant in Singapore or anywhere else in the world should be the first step in your digital marketing campaign. A good social media consultant can help you take your business to the next level. In this article, we have shared 5 things that you should look for while hiring a social media agency in Singapore. So, let’s dive in!
1. How good are they at their own social media marketing?
If a company is claiming itself to be a good fit as your digital marketing consultant in Singapore, they must be good at their own digital marketing. Before you make bold claims, you must be capable of proving it. So, whenever you are hiring a social media marketing agency for your business, you must ask them about their own social media campaign. How do they manage it? And what is the ROI of their efforts for their own business?
This will help you to understand if they can handle your brand image and how they conduct their own social marketing strategy online. This way, you can decide whether you find their strategies agreeable and applicable for your own company.
2. They should not be too focused on one aspect of digital marketing
If a company has a good name for its reputation for digital marketing, check it twice. Make sure that they are actually specialized in digital marketing, not only one or two aspects. There are still a lot of misconceptions in the market about digital marketing. You might not want to employ an SEO expert if you are just looking for a social media consultant to grow your outreach on social media.
For example, someone might have recommended you a good digital marketing consultant in Singapore for their services. If you do not check their expertise carefully and employ them, you may eventually find out that their digital marketing specialty is Search engine optimization (SEO) and search engine marketing (SEM). While both SEO and SEM can be effective for your brand promotion, ultimately it deals in another platform and does not translate well in social media marketing. Looking for a social media marketing agency in Singapore and digital marketing agency Singapore is quite different. Hence, before you choose your digital marketing consultant, check for their area of expertise before engaging them.
3. Portfolio: Ask them for their active clients and success stories
Whenever we present ourselves to someone, we always want to show them what we are good at. This applies to engaging a digital marketing consultant in Singapore as well; you need to look for one who has experience working with other clients in your industry.
When you are discussing options with a social media agency in Singapore, ask them for some of their current customers, or ask them where you can find their active campaigns. You also can search for past case studies with prior customers, and what work they have done on social media platforms before. Be sure that you have got all insights about your social media consultant before you actually do business with them.
4. Ask them about your industry and what do they offer for your social media marketing campaigns
Every business is different! A standard model cannot be applied to all businesses. You will meet a lot of people who will claim to be the best social media consultant. And they will give you one formatted solution for your business. Sometimes they might offer the exact same social media marketing solution to a client from fashion business to a client dealing with poultry feed.
Your digital marketing consultant must have an in-depth knowledge of your industry, and should be able to relate to and accommodate your business’s complexities. One pro tip to assess if a digital marketing consultant in Singapore is a good fit is to ask them about your industry, their insights, and other details. If they immediately offer you a social marketing strategy, question them more about how they come up with it. It is difficult for any good social media consultant to instantly customize a strategy without analyzing your business and knowing your competitors. Therefore, it is key that your social media agency in Singapore has a good understanding of your company’s industry.
5. How good are they at interpreting the numbers
The biggest problem of social media consultants is jumping to results too soon without analyzing numbers and reasoning behind it. For example, a digital marketer may claim victory too soon by a moderate increase in the targeted figures of your campaign, when the increase could be due to general market trends or other reasons unrelated to the campaign.
An excellent social media agency is one that fully understands the impact and results of their campaign. They need to fully consider all market trends or seasonal changes that have affected your social media campaign, and be able to filter out and present the actual result. Ask your potential social media agency in Singapore what factors they will consider when making your marketing strategy. Social media marketing is not one dimensional: there is a lot of data to be collected, filtered, and analysed in order to determine the effectiveness of your strategy.
Employing a social media agency in Singapore can boost your online social presence and increase your conversion rate. On the other hand, it might result in a big marketing disaster for your business if you choose an inappropriate one. Therefore choosing the right social media consultant for your company is pivotal to the success of your social media marketing strategy. Be sure to always discuss your company’s target audience, goals, and other relevant targets you want from the digital marketing consultant in Singapore. This way, you will be able to make a more informed choice when selecting a social media consultant.