Setting up shop online can be intimidating. You need to think about a lot of things, such as how to sell your products and how to improve your landing pages. If retailers want to engage with customers, they cannot afford to remain offline.
E-commerce websites give firms the ability to expand into new areas and build resilience through sales in the event that their physical locations cannot. Going online is only the beginning of how Yeobuild HomeStore became successful in its e-commerce journey and grew into one of the fastest growing e-commerce appliance stores in Singapore.
With the launch of a dedicated e-commerce website, Yeobuild HomeStore is now able to manage all facets of the client experience, from branding to shipping and customer service. We have effectively created a website that is most ideal for selling our items, having established our brand from the ground up.
What Makes Yeobuild HomeStore One of the Fastest Growing Appliance Stores in Singapore?
1) Yeobuild HomeStore Has Properly Established the Unique Selling Proposition
A stronger appliance store brand will gladly take your market share if it sells the same kind of goods as you do. To convince them, you must have a unique selling proposition, or USP. Creating a USP is important for differentiating your product.
For Yeobuild HomeStore, we pride in being one of the 17 main brands’ authorized sellers in Singapore. Stand-alone appliances, smart home gadgets, domestic appliances, and home consumables are all part of our enlarged selection of high-quality home appliances.
Since we purchase our goods directly from brand firms, our prices are also very competitive. With that said, you must know that USPs only have value once prospects have entered your funnel. When your brand is poor, clients will defect to rivals with stronger brands. The effectiveness of marketing is increased when a strong brand is present. Effective digital marketing expands the brand’s voice outward to qualified leads.
2) SEO Effectively Increases Our Website Traffic
The websites that are allowed to mix towards the top of the organic search engine results are chosen by Google in a manner similar to that of an usher. But it can be challenging to keep up with frequent algorithm revisions. This is why Yeobuild HomeStore’s team is always on top of keeping up with the latest SEO techniques in order to stay on top of search engine rankings. Because if not, you run the risk of damaging your present rankings if you are lax with content that you post on your website. Make sure the pages on your site where you display adverts and affiliate material are pertinent and of good quality.
Your rankings are at risk if you attempt to deceive Google into believing that your page is about anything worthwhile when in reality it is just a collection of affiliate links. Yeobuild HomeStore also consistently ensures that our landing pages are infused with pertinent keywords so that these pages will rank higher on Google and are also more likely to come up in queries that are pertinent. You may learn how to position the content of your page by conducting keyword research.
Keep in mind that your brand is a keyword as well. Your brand name will be searched for by highly qualified traffic, thus you want to rank for that. You won’t like what occurs next, though, if you “hack” SEO to drive more traffic to your site that could be unqualified. Giving searchers the most relevant results possible is the goal of SEO. Overall, SEO is a critical issue that needs devoting extra time to planning.
3) Yeobuild HomeStore Highly Values User ExperienceÂ
Your eCommerce UX needs to be optimized if you want to direct traffic toward a certain action, like making a purchase. Visitors will depart if they become lost on the website. The site should always be simple to navigate. Your customers must be able to clearly state what your company does on your website.
Planning Your Business’s Digital Strategy
Even though it seems obvious to you, it might not be to someone else. Make your call to action clear and brief. Additionally, make sure that it is simple to view and access the shopping cart, since the checkout procedure must be simple. Yeobuild HomeStore ensures that the print is large, that load times are three seconds or less, and that touch navigation is simple on the mobile edition of our site. Basically, the mobile version of our appliance store’s website shouldn’t resemble the desktop one exactly.
You should bear in mind that while digital marketing is incredibly successful at creating and expanding your brand, results do not appear right away.
You must put out persistent effort. Yeobuild HomeStore proudly provides its visitors value by creating fresh content, running fresh social media campaigns, and communicating with their audience. It’s no surprise how people eventually began to recognize the brand over time, and started receiving an increase in the caliber of visitors to the website. Last but not least, keep in mind that behind a great brand is a team of professionals who work doubly hard in keeping the wheels regularly oiled and running well, and that is the most valuable asset that you simply cannot ignore.
